Finepoint Design | Google Ads
Michigan Google Ads Management Agency

Google Ads That Bring Real Leads
to Your Business

Stop guessing with your ad budget. Finepoint Design manages your Google Ads campaigns from strategy and setup through to daily optimization, so every dollar works as hard as possible to bring you qualified leads and new customers.

Get A Free Ad Review

Michigan-Based Team

Oakland County Michigan

Transparent Reporting

Clear monthly results

Google Certified

Ads and Analytics

No Wasted Budget

Ongoing bid optimization

No Long-Term Contracts

Earn your business monthly

Why Google Ads
The Fastest Way to Put Your Business in Front of Ready-to-Buy Customers

Unlike organic search, which takes months to build, Google Ads puts your business at the top of search results the same day you launch. You only pay when someone clicks, and every campaign is fully trackable from impression to lead.

Results from day one

Your ads go live and start generating clicks and calls immediately, not months from now.

Reach people already searching

Your ad appears when someone types exactly what you offer into Google. These are high-intent buyers, not passive browsers.

Target your exact market

Show ads only to people in your service area, whether that's your local city, the entire country, or specific cities and zip codes.

Every dollar is tracked

You see exactly which keywords, ads, and campaigns produced leads and sales, so budget always flows to what works.

8:1

Average return on ad spend across Google Search campaigns

63%

Of consumers click on Google Ads when searching for a product or service online

3.75%

Average conversion rate for Google Search Ads across all industries

Top 3

Google Ads positions receive the majority of all clicks on search results pages

Everything Inside Your Google Ads Account, Handled

We take full ownership of your paid advertising campaigns, covering every detail from initial setup through continuous optimization and monthly reporting.

Get a Free Audit

Google Search Ads

Text ads that appear at the top of Google search results when someone searches for exactly what you offer. The most direct way to capture high-intent buyers.

Google Shopping Ads

Product listing ads that showcase your items with images, prices, and reviews directly in search results. Essential for retailers and eCommerce businesses.

Local Service Ads

Google's pay-per-lead format that places your business at the very top of local search results with a Google Guaranteed badge. Ideal for home service businesses.

Remarketing Campaigns

Re-engage past website visitors with targeted display ads as they browse the web. Keep your business top of mind for people who have already shown interest.

Landing Page Optimization

We design and optimize the pages your ads send traffic to, making sure visitors convert into leads and calls instead of bouncing away and wasting your ad spend.

Campaign Reporting and Analysis

Clear monthly reports showing clicks, conversions, cost per lead, and return on ad spend in plain language, with recommendations for the month ahead.

Common Problems We Solve

Why Most Google Ads Campaigns
Waste Money and How We Fix It

Many businesses run Google Ads without a proper strategy and burn through their budget with little to show for it. Here is what typically goes wrong and what we do instead.

Poor Audience Targeting

The problem
Ads showing to the wrong people in the wrong locations, wasting budget on clicks that will never convert.

Our approach

Precise keyword targeting, geographic restrictions to your service area, and audience refinement to reach only your ideal customers.

Budget Mismanagement

The problem
Overspending on broad, expensive keywords while neglecting high-converting long-tail terms with lower competition.

Our approach

Strategic bid management and daily budget monitoring to ensure every dollar is allocated where it produces the best return.

Weak Ad Copy

The problem
Generic headlines and descriptions that fail to stand out or give searchers a compelling reason to click.

Our approach

Tested, benefit-driven ad copy with clear offers and strong calls to action, written specifically for your audience.

Ignoring Mobile Users

The problem
Ads and landing pages that are not optimized for mobile, losing more than half of potential leads on the spot.

Our approach

Mobile-first ad formats and landing pages that load fast and convert on every device your customers use.

Missing Negative Keywords

THE PROBLEM
Ads appearing for irrelevant searches like job listings, tutorials, or competitor brand terms, burning budget on clicks with zero buying intent.

Our approach

A comprehensive negative keyword list built from day one and expanded weekly as we review your search terms report.

No Conversion Tracking

The problem
Running campaigns without tracking which clicks lead to calls, form submissions, or sales, making optimization impossible.

Our approach

Full conversion tracking setup from the start, so every lead is traced back to the keyword and ad that produced it.

How We Launch and Manage
Your Google Ads Campaign

Discovery and Audit

We review your business, competitors, and existing account to identify opportunities and wasted spend.

Strategy and Setup

We build a tailored campaign structure with keyword research, ad groups, and compelling ad copy.

Launch

Campaigns go live with conversion tracking active so every lead is measured from day one.

Optimize

We monitor performance daily, adjusting bids, keywords, and ad copy to improve results continuously.

Report and Grow

Monthly reports in plain language with clear ROI data and a plan for the month ahead.

Why Finepoint Design

A Michigan Google Ads Agency That Treats Your Budget Like Its Own

1

We Know the Market

We understand how customers search and what motivates them to act. That local knowledge directly improves your campaign performance.

2

Full Transparency, Always

You own your Google Ads account and have full access at all times. We never hold your campaigns or data hostage. You always know exactly what is running and what it is costing.

3

One Dedicated Point of Contact

You work with a single account manager who knows your business, not a rotating team starting from scratch every few months.

4

We Only Sell What You Need

We will not push services or ad spend increases that are not justified by your data. Our goal is maximum return on your investment, nothing more.

Proudly Michigan-Based

Google Ads Management for Businesses Across Every Industry

From Metro Detroit contractors to Grand Rapids retailers, we have helped businesses of all types generate more leads, more calls, and more sales through paid search advertising.

Restaurants & Food Home Services Healthcare Retail Construction Professional Services Automotive Fitness & Wellness

Straightforward Google Ads
Management for Every Budget

All packages include full campaign management, monthly reporting, and a dedicated Michigan-based account manager. No long-term contracts required.

Starter

For businesses launching Google Ads for the first time or with a modest monthly ad budget.

  • 1 to 2 campaigns managed
  • Keyword research and setup
  • Ad copy creation and testing
  • Conversion tracking setup
  • Monthly performance report
  • Negative keyword management
  • Landing page optimization
  • Remarketing campaigns
Get a Quote

Growth

For established businesses ready to scale their paid advertising and maximize return on ad spend.

  • Up to 5 campaigns managed
  • Full keyword strategy
  • Responsive Search Ads
  • Landing page optimization
  • Conversion and call tracking
  • Remarketing campaigns
  • Competitor analysis
  • Monthly strategy call and detailed reporting
Get a Quote

Full Management

Complete paid search management for businesses running multiple campaigns or looking to dominate their market.

  • Unlimited campaigns
  • Google Search, Shopping, and Display
  • Local Service Ads management
  • Advanced remarketing
  • Custom landing page design
  • Full attribution reporting
  • Bi-weekly strategy calls
  • Priority support and response
Get a Quote

All packages are custom-quoted based on your business goals and ad spend. Ad spend is billed separately directly to Google. No hidden management fees.

FAQ

Common Questions About
Google Ads Management

How much does Google Ads management cost?

Our management fees are custom-quoted based on your campaign complexity and number of campaigns. Your ad spend goes directly to Google and is completely separate from our fee. We will be upfront about both numbers before you commit to anything.

For most Michigan small businesses, a starting ad budget of $500 to $1,500 per month is a reasonable entry point. More competitive industries like legal, healthcare, or home services may need more to be competitive. We will recommend a realistic budget based on your specific market and goals.

Google Ads can generate clicks and leads from the day your campaign launches. However, the first 30 to 60 days are typically a learning period where we gather data and optimize for better performance. Campaigns usually hit their stride in months 2 to 3.

Yes, always. Your account is created in your name and you retain full ownership and access at all times. If you ever decide to move on, you take your account and all its history with you. We never lock clients in or hold accounts hostage.

Yes. In addition to Google Ads, we also manage Facebook and Instagram advertising campaigns. Many Michigan businesses benefit from running both platforms together, as they target customers at different stages of the buying journey.

Google Ads puts you at the top of search results immediately and you pay per click. SEO builds your organic rankings over time and the traffic is free once you rank. We recommend most Michigan businesses use both, as they complement each other well.

We work with a wide range of Michigan businesses including home services, legal, healthcare, retail, construction, automotive, restaurants, and professional services. If your customers are searching on Google, we can build a campaign to reach them.

No long-term contracts are required. We earn your business month to month. That said, paid advertising typically delivers stronger results over time as campaigns are optimized, so most clients see the best return after 3 to 6 months of consistent management.

Ready to Get More
 Leads from Google Ads?

Get a free Google Ads audit from our team. We will show you exactly what is working, what is wasting your budget, and how we can improve your results.

  • Michigan-Based Team
  • You Own Your Account
  • No Long-Term Contracts
  • Dedicated Account Manager
  • Free Audit Included

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