Who is Finepoint?You're about to find out !

Finepoint Design is a veteran owned business that has carried over the military mindset to the company. These values and mindsets include:

  • If you’re not early, you’re late | This goes for meetings and projects
  • Act like the rank you want, not the rank you have | We are not complacent in what we currently know, we always continue to learn and grow. This helps us as individuals while providing more value to our clients.
  • Take charge, don’t wait for people to tell you what to do | Being proactive for our clients pays off. We don’t wait for problems to happen, we make sure our clients are informed on the things we learn about and make sure they are as educated as possible in ways to achieve success.

Having a military mindset does not mean we are not creative or fun, it’s just how we approach business, our clients, and things that come up.

The other thing that makes us unique is that we appreciate the things nonprofits do and offer discounted services to them. A few of the local nonprofits we work with are:

  • The Carr Center
  • Thrive Global
  • Livingston County Humane Society
  • Charles H. Wright Museum or African American History

Any great company needs to set a precedence for the culture of the company. This sets the stage for the employees that work for us and the clients we work with.

  1. Seek Excellence: Focus on helping each other and our clients achieve excellence.
  2. Think like a child. They tend to have the best ideas.
  3. Have fun while creating. It’s where the best ideas come from.
  4. Learn to do more with less.
  5. OVER promise and OVER deliver.
  6. Always continue to pursue growth through learning.
  7. Communicate or the message is lost.
  8. Hire the best and deliver AWESOME.
  9. Be mindful.
  10. Balance reason and intuition.

We Look Good When You Look Good • We Look Good When You Look Good •

The G.O.A.T. of Graphics.

Since 2004, Finepoint Design has been a company that has evolved from a part-time freelance web design company to a full-time digital marketing company. The company founder, Keith Hearn, started working as a printer in 1998, back when graphic design on computers and the internet were still in their infancy. So to say Keith has been around in the web world would be correct.

Seeing the writing on the wall of the potential of the internet, Keith went to work as a junior web developer for a local design agency. After gaining several years of experience and feeling like he had reached his fullest potential with that company, it was time to leave and see what else was out there.

Keith went on to work for companies like MotorCity Casino and Hotel, Iconix Inc., The Wright Museum, PGN Agency, and taught for a few years at Specs Howard School of Media Arts.