Do you speak Google?
75% of people who perform an online search don’t go past the first page of Google. If you’re not there, you’re nowhere. This is why local search engine optimization is so important for businesses that provide local services.
Our team at Finepoint Design will help increase your local SEO presence and you get at the top of the search results. After all, Google and English are the only languages we know.
We are well known for our stellar approach to creating successful SEO results (more specifically local SEO results) for clients through properly configured content that’s useful and shareable.
Why Local SEO?
Now that phone books are out and search engines are making things happen – 97% of consumers now go online to find local services.
In fact, think of the moments you needed to get something done or just grab a few things. Chances are you probably went online to search for it, and this page may have come up thanks to local seo results.
Google calls these moments, “micro-moments”
And with the advent of hyper-targeted results due to mobile device location signals, these moments have evolved into intent – rich “near me” searches.
In today’s world, local optimization has become vital for growing an online presence in your area.
After all, optimizing things like site extensions, localized keywords, and community-driven content, ensures you show up in the right place, in front of the right people, at the right time.
Your Opportunity With Local SEO Services
Google’s algorithm has grown to become a force for businesses looking to dominate their local audience through online strategies.
Making your company visible for geo-related local searches, specifically within Google’s Map Pack listings is at the heart of local search engine optimization services.
By creating a structure where local businesses get discovered online, these local SEO services capture the essence of what each company aims to achieve.
And in order to harness the incredible exposure online provides, here’s how working to increase your local SEO presence will help your company:
- Increases its visibility online among locals.
- Outranks its local competitors in searches.
- Generates more organic visitors to your website.
- Boosts leads and sales from within a specific service area.
A successful local SEO campaign is vital for any home service business and commercial contractors looking to drive leads and sales from neighboring customers.
And companies that know how to effectively create, organize, and distribute content their customers are searching for – will be best prepared to take advantage of the unprecedented opportunities opened up by the internet.
The mission of Finepoint Design is to leverage these local SEO services – to offer you the best professional SEO campaign in a world designed for the digital, connected era. And by doing so, enable you to unlock leads and sales.
Is Google Local SEO Necessary?
The short answer? Yes! With an increase in online searches for local businesses, local search engine optimization services are essential for your business to attract more customers organically through an online search.
The fact is, more than half of traffic to local business websites comes from organic online searches.
And if you’re looking to disrupt your industry and attract more customers, then your company needs to show up at the top of those search results in your local area.
At the intersection between your company and more customers, is Finepoint’s local SEO services.
How Much Should I spend with a Good SEO Agency?
At Finepoint Design we believe your company is unique from others, which is why we approach customer pricing and packages from a “you first” perspective.
Basically, we take a look at your individual needs and come up with packages and pricing that matches each one.
We avoid giving pricing until we understand your specific needs because it varies so much – some local businesses only have a $2,500 budget and only need basic, affordable local SEO services, while others with multiple locations have a $20,000 budget and need a lot.
If a local SEO marketing company presents you with one – size – fits – all packages, it’s a bad sign that you won’t get unique customized services out of your partnership.
However, we do have set services that are included with every single local search engine optimization package.
How Local Search Works
A pigeon, A panda, and A possum walked into an online store. What do animals have to do with growing my business?
The success of local search hinges on many factors; three of which are Pigeon, Panda, and Possum – major Google algorithm changes that significantly impacted local search results.
Getting a grasp of how algorithm changes like these can have a massive impact on businesses like yours is what our team thrives on.
By taking a deep dive into SEO, we go through these changes; we know the shapes and sizes local search tends to take before, during and after these updates are implemented.
So, consider us the perfect animal whisperers – that speak the kind of language that drives up your business through the local search ranks.
Does it fit in your business strategic objectives? Contact our experts for the best local SEO services.
Our 9 Local SEO Services for earning top search rankings
Right now, you probably have a good understanding of how local SEO can launch your business to the online moon.
Yet, we know it can still be quite overwhelming, so we decided to adopt a results-first approach to developing local SEO services that are flexible for businesses and budgets of any size.
It doesn’t matter whether you’re a new or established business looking to maximize your local presence – Finepoint design will give you the tools to reach and connect with your target customers.
Search engine optimization strategically geared towards the audience in your community. Using long-tail keyword research and intelligent on-page SEO, our local SEO team ensures your website pulls customers and visitors to you.
Content that magnets customers interested in your offer. Our team of experienced copywriters use a systematic approach of collecting insights and turning them into content your customers will love.
At the intersection of a strong local presence and design is our vibrant team. We focus on developing delightful websites that are structured to meet the needs of local searchers.
Take charge of what people see when they search for your business. Strategic optimization of your GMB profile for significant exposure on the local search results page and within google maps.
The 5 – star reputation is the reputation that builds authority for your business. By putting your best foot forward, what customers think about you will be loads of positive feelings. Our team will guide you through the process of turning on the tap of positive reviews and assist you in flipping negative reviews into an army of customers.
Fix, create, and clean up your local listings. Local directory listings(citations) play a major role in local search optimization; our team will get your business listed in all of the necessary directories (70+) to boost your exposure.
After successfully managing hundreds of local campaigns, our team gives your business an extra push by breaking through the noise with paid ads.
Our local SEO team implements “schema markup” which is a coding language Google understands. This tells search engines exactly what your content is about so it gains relevance.
The final piece of this 9 part system you definitely want to invest in, is making your site mobile responsive. With nearly 60% of online searches coming from mobile devices – optimizing for mobile has become a necessity, not an option.
As searchers sometimes tend to need information while on – the – go, you have to create the best experience possible, without forcing them to adapt themselves.
This highlights the importance of adopting friendly mobile responsive site designs. And when your site is responsive, it will look great, perform well and provide a better experience for your customers on any device.
Wondering if your site is mobile-friendly?
Thankfully, the team at Finepoint design has their capes on and is here to help you out. We offer mobile responsive design services to improve UX and rank higher in local search results.
Local SEO And Your Business
Search engines today have provided a quick and efficient way for customers to find local businesses close to them. This is a good thing because it brings people to you but if you’re not in the search results, then you can’t be found.
Exploring the frontiers of modern search like voice search, smartphone, and instant answers reveals how immediate accessibility is key to online growth.
As we peel through the layers of optimizing your local business growth, many factors that unite together are present. Our experienced SEO team will create a framework where these factors can work together to influence modern search results in your favor.
Our goal is that with expert local SEO services, our team is uniquely positioned to guide your business to getting found online.
How Local SEO Services Help Your Business Grow
There are a few distinct benefits that tied to hiring an SEO company for your local services:
- Increases online visibility for your business so local consumers discover you easily – 97% of people go online to find local services. Local search optimization works to increase your page rankings, therefore increasing your online visibility.
- Generates web traffic, leads, and sales from your local community – With localized SEO you create an online ecosystem where consumers in your specific service area can be a part of.
- Differentiates you from your competition – When everyone zigs, you zag. Less than 50% of businesses are taking advantage of local SEO services. This puts you in a unique position to get ahead and stand tall in directories, maps, local searches and social media.
How Our SEO Consultants Achieve #1 Rankings.
Why Some SEO Marketing Fails
SEO marketing is vital to drive organic growth. Just as important as having a plan to achieve your business or online goals.
An SEO campaign can’t be effective without a marketing strategy to set it in motion.
Failure in SEO arises from a disconnect between what the marketing team wants to achieve and the site content.
At Finepoint design we have a long history of delivering on content marketing, SEO marketing, and an SEO process that brings results.
We plan, implement, execute, analyze, and measure traffic, leads, and keyword rankings.
However, there’s more than meets the eye when it comes to #1 rankings.
An Inside Look At #1 Rankings And Why They May Not Matter.
With an evolving SEO world, ranking #1 for an irrelevant keyword for your business is a waste of time.
Effective SEO companies are aware that traffic is just the beginning of a successful SEO journey.
The right technical and on-page infrastructure will improve your rankings. Likewise, the right off-page SEO with quality backlinks will do the same too.
Whether you decide to pursue a national or local SEO strategy will heavily depend on the location of your target audience.
Qualities Of The Best Local SEO Services Company
How do you spot a company that offers the best local services for your businesses?
Our team has distilled the success of top local SEO companies into 3 qualities:
1). THEY PRACTICE WHAT THEY PREACH – AND RANK AT THE TOP OF RESULTS
Nothing screams “amateur” louder than researching a local SEO company and discovering it’s not ranked high in searches.
If they can’t practice what they preach for themselves, then chances are they can’t do it for you.
So, keep in this mind as you look for local SEO companies to partner with.
2). THEY OFFER TRANSPARENT PRICING.
The top local SEO companies publish pricing for their local SEO services.
Some companies just avoid posting their prices online. We go against that approach. At Finepoint design, it’s all about transparency. And this extends to our pricing. We want clients to get a sense upfront of exactly what they’ll get and how much they’ll pay for our services.
To do this, we offer our flagship transparent local SEO pricing. Publishing our services online gives potential clients room to evaluate their options and choose the best local SEO services company tailored to their needs.
3). THEY PUBLISH REVIEWS AND TESTIMONIALS
The best local SEO companies take pride in their reviews and testimonials. So much that they publish them so you can see how well they’re doing.
This serves as proof as they give you a detailed look at how they provide results for their clients.
No company knocks it out of the park every time, but if a local agency has glaringly large numbers of bad reviews then it’s probably a good sign they won’t be doing any “magic” for you.
On the flip side, if clients are generally satisfied with a company’s work, then that’s all the reason you need to sign on the dotted line as you skyrocket to new online heights.
Does Your Business Need Local SEO?
Nowadays, almost every business has a website. However, it’s not enough to have a website to run a business successfully. Your website will turn into a powerful online marketing tool for your company only if you promote it in an effective way.
Search engine optimization is one of the best ways to promote a website today. When optimizing a site for search engines, you have to make your web pages relevant to the keywords that can generate targeted traffic to your business.
Search engine optimization has many great benefits for businesses. These include:
- more targeted traffic
- increase in sales
- building brand awareness
The reality is, people use popular search engines to find the necessary information, products and services online. That’s why you should optimize your business site’s web pages for target keywords. By doing so, you will make it easy for potential clients to find your products or services in Google, Bing, Yahoo and other search engines.
If your web pages rank high for target keywords, you will be able to get high amounts of targeted traffic for your business. The process of search engine optimization consists of several stages. These include:
- Keyword research.
- On-page optimization.
- Link building.
First of all, you have to do keyword research and select relevant keywords for search engine optimization of your business site. You need to pick keyword phrases that you potential buyers choose to use to find your products or services online.
When the list of keywords is ready, it’s time to optimize the business site’s web pages for keywords that you target. So, your web pages will be relevant to target keywords.
Lastly, you have to do link building. At this point, you should aim to attract high-quality backlinks to your business site. You must be very selective when it comes to picking online platforms for link-building purposes. You should build links from popular online resources, which can drive high amounts of targeted traffic to your site.
What is the Difference Between SEO and Local SEO?
There are two types of SEO: 1) traditional SEO and 2) local SEO. It’s worth noting that traditional SEO and local SEO have many things in common.
The process of search engine optimization is the same both for traditional SEO and local SEO. That means that keyword research, as well as on-site optimization and link building, have to be done for both these two types of SEO services.
On the other hand, there are also some differences between traditional and local SEO. The reality is, keyword research and link building for traditional and local SEO are performed in different ways.
Traditional SEO is also known as international SEO. Such an SEO strategy works well for businesses that offer products or services internationally. When SEO is done, the website’s pages are optimized for general keywords. When doing SEO, you can build links from any site that’s relevant to your business.
Local SEO is done for businesses that sell products and services in certain geographical areas. When local SEO is done, it’s necessary to optimize a website for local keywords.
There are also businesses that prefer to use both local SEO and traditional SEO strategies to promote their sites. Such businesses offer products and services internationally. So, they choose to use traditional SEO services to promote their sites for general keywords. Plus, they have branches in certain locations. In this case, they have to use a local SEO strategy to promote their site’s web pages in certain geographical areas.
It makes no sense to optimize a local business site for general keywords. Local keywords are the keywords that consist of general keywords + locations that you target. Local keywords also include keyword phrases that consist of general keywords + words like near me, nearby, etc.
Also, you should build links for local sites differently. You should aim to attract links from local popular sites which are relevant to your business. The so-called local backlinks work well for local SEO.
What are the Benefits of Local SEO?
As I have already said, local SEO is used for business sites that sell products or services in certain geographical areas. And of course, such websites have to be promoted in search engines locally.
It’s worth noting that local SEO has several important benefits for local businesses. These include:
Let’s say that you promote your business website internationally. That means that you have to do traditional (international) SEO for your site and promote your web pages for general keywords. In this case, you will deal with many competitors.
Obviously, all business sectors are highly competitive these days. So, you’ll have to optimize your website’s pages for high competition keywords to promote your business on the international market.
However, the competition is much lower if you promote your business on the local market. If you do local SEO for a website, then you will have to deal with lower competition. And of course, it’s a big advantage. You will find it a lot easier to optimize your site’s web pages for local keywords.
Oftentimes, doing SEO and promoting a website internationally can be hard. Clearly, a lot of businesses from all over the world would like to achieve the top rankings for high competition keywords. That’s why it may take you too much time to promote your site’s web pages for high competition keywords. You have to spend months or even years to achieve high search engine rankings for general keywords of high competition.
However, the same can’t be said about local SEO and local keywords. When you do local SEO for a business website, you’ll have to optimize your site’s web pages for local keywords. It’s important to note that local keywords have much lower competition comparing to general keywords. That means that it will take you less time to do local SEO for a local business site and get site’s web pages on top in search engines for local keywords. All of this means that you will be able to achieve results much faster with local SEO.
A higher conversion rate
I wouldn’t recommend you to promote local business sites for general keywords. As I have already said, it’s much harder to promote a site for general keywords comparing to local keywords. Plus, it takes more time to achieve top search engine rankings if you target general keywords. But most importantly, local keywords have a higher conversion rate comparing to general keywords.
The statistics shows that general keywords are used by people from all over the world. So, your website traffic is unlikely to convert well if you sell your products or services locally.
When people use local keywords, they are interested in buying products or services in certain geographical areas only. People are searching for local businesses, which are close to them. And of course, your website will have a higher conversion rate if you do local SEO and optimize its web pages for local keyword phrases.
Why is Local SEO Important?
It goes without saying that local SEO plays a very important role in the success of a local business. That’s why local SEO needs to be a key part in the marketing strategy of a local business.
The vast majority of people choose to use search engines to find businesses. That’s why your business site has to be optimized for target keywords.
When potential clients search for local businesses, they usually use local keywords. In this case, it’s necessary to do local SEO and optimize site’s web pages for local keywords. If your website is not found in search engines by local keywords, none will find it. In this case, your local business website will have no traffic. No traffic means no potential clients and no sales. Your prospects will simply go to your competitors.
And of course, you have to do your best to prevent these kinds of things from happening. You have to do local SEO for your website and achieve high search engine rankings for local keywords. That’s why it’s so important for optimize local business site’s web pages for local keywords.
What Matters for Local SEO?
In fact, there are many important factors that affect the success of your local SEO strategy. When doing local SEO, you have to pay close attention to such factors as
- keywords that you target
- content on your web pages
- links that you attract to your local business site
– It all begins with keyword research. It’s crucial for you to do keyword research for a local business site correctly and pick the right keywords for a local SEO. If you pick the wrong keywords, you will waste your time.
Actually, you have to be very selective when it comes to picking keywords for a local SEO strategy. It doesn’t make sense to target keywords that generate no traffic to a website, high competition keywords as well as keywords that don’t convert well.
– The content that you publish on your local business site has to be optimized for keywords which are relevant to your business, products and services as well as the locations that your business targets.
– Lastly, you have to attract the right type of backlinks to a local business site. It’s crucial to get links from the right sites. Give a preference to local sites, relevant sites and popular sites. And of course, you should always use legal strategies and build local links for a business site in a natural way.
Local SEO is a very important task that has to be done in the right way. So, you have to get serious about your local SEO strategy. Leave local SEO works to the real professionals, who know what they do. At Finepoint Design, we are always looking forward to helping you with all of your local SEO needs! Contact us today to get an initial consultation for FREE!