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Local SEO Services

Do you speak Google?

75% of people who perform an online search don’t go past the first page of Google. If you’re not there, you’re nowhere.

Our SEO team at Finepoint Design will help you get there. After all, Google and English are the only languages we know.

We are well known in Michigan for our stellar approach to creating successful SEO results for clients through properly configured content that’s useful and shareable.

Do you speak Google? Local SEO Services

Why Local SEO? 

Now that phone books are out and search engines are making things happen – 97% of consumers now go online to find local services.

In fact, think of the moments you needed to get something done or just grab a few things.  Chances are you probably went online to search for it.

Google calls these moments, “micro-moments”

And with the advent of hyper-targeted results due to mobile device location signals, these moments have evolved into intent – rich “near me” searches.

In today’s world, local SEO has become vital for growing an online presence in your area.

After all, optimizing things like site extensions, localized keywords, and community-driven content, ensures you show up in the right place, in front of the right people, at the right time.

Your Opportunity With Local SEO Services

Google’s algorithm has grown to become a force for businesses looking to dominate their local audience through online strategies …

Making your company visible for geo-related searches, specifically within Google’s local map listings is at the heart of local SEO services.

By creating a structure where local businesses get discovered online, these Seo services capture the essence of what each company aims to achieve.

And in order to harness the incredible exposure online provides, here’s how local SEO will help your company:

  • Increases its visibility online among locals.
  • Outranks its local competitors in searches.
  • Generates more organic visitors to your website.
  • Boosts leads and sales from within a specific service area.

A successful local SEO campaign is vital for any home service business and commercial contractors looking to drive leads and sales from neighboring customers.

And companies that know how to effectively create, organize, and distribute content their customers are searching for – will be best prepared to take advantage of the unprecedented opportunities opened up by the internet.

The mission of Finepoint Design is to leverage these local SEO services – to offer you the best professional SEO campaign in a world designed for the digital, connected era. And by doing so, enable you to unlock leads and sales.

SEO Services

Is Local SEO Necessary?

The short answer? Yes! With an increase in online searches for local businesses, local search engine optimization services are essential for your business to attract more customers organically through an online search.

The fact is, more than half of traffic to local business websites comes from organic online searches.

And if you’re looking to disrupt your industry and attract more customers, then your company needs to show up at the top of those search results in your local area.

At the intersection between your company and more customers, is Finepoint’s local SEO services.

How Much Should I spend On SEO?

At Finepoint Design we believe your company is unique from others, which is why we approach customer pricing and packages from a “you first” perspective.

Basically, we take a look at your individual needs and come up with packages and pricing that matches each one.

We avoid giving pricing until we understand your specific needs because it varies so much – some local businesses only have a $2,500 budget and only need basic, affordable local SEO  services, while others with multiple locations have a $20,000 budget and need a lot.

If a local SEO marketing company presents you with one – size – fits – all packages, it’s a bad sign that you won’t get unique customized services out of your partnership.

However, we do have set services that are included with every single local search engine optimization package.

How Local Search Works

A pigeon, A panda, and A possum walked into an online store. What do animals have to do with growing my business?

The success of local search hinges on many factors; three of which are Pigeon, Panda, and Possum – major Google algorithm changes that significantly impacted local search results.

Getting a grasp of how algorithm changes like these can have a massive impact on businesses like yours is what our team thrives on.

By taking a deep dive into SEO, we go through these changes; we know the shapes and sizes local search tends to take before, during and after these updates are implemented.

So, consider us the perfect animal whisperers – that speak the kind of language that drives up your business through the local search ranks.

Does it fit in your business strategic objectives? Contact our experts for the best local SEO services.

Our 9 Local SEO Services for earning top search rankings

Right now, you probably have a good understanding of how local SEO can launch your business to the online moon.

Yet, we know it can still be quite overwhelming, so we decided to adopt a  results-first approach to developing local SEO services that are flexible for businesses and budgets of any size.

It doesn’t matter whether you’re a new or established business looking to maximize your local presence – Finepoint design will give you the tools to reach and connect with your target customers.

Local Optimization

Search engine optimization strategically geared towards the audience in your community. Using long-tail keyword research and intelligent on-page SEO, our local SEO team ensures your website pulls customers and visitors to you.

Content Creation

Content that magnets customers interested in your offer. Our team of experienced copywriters use a systematic approach of collecting insights and turning them into content your customers will love.

Landing Pages

At the intersection of a strong local presence and design is our vibrant team. We focus on developing delightful websites that are structured to meet the needs of local searchers.

Google My Business (GMB)

Take charge of what people see when they search for your business. Strategic optimization of your GMB profile for significant exposure on the local search results page and within google maps.

Reputation Management

The 5 – star reputation is the reputation that builds authority for your business. By putting your best foot forward, what customers think about you will be loads of positive feelings. Our team will guide you through the process of turning on the tap of positive reviews and assist you in flipping negative reviews into an army of customers.

Local Citations

Fix, create, and clean up your local listings. Local directory listings(citations) play a major role in local search optimization; our team will get your business listed in all of the necessary directories (70+) to boost your exposure.

Paid Advertising

After successfully managing hundreds of local campaigns, our team gives your business an extra push by breaking through the noise with paid ads.

Schema Markup

Our local SEO team implements “schema markup” which is a coding language Google understands. This tells search engines exactly what your content is about so it gains relevance.

Mobile Responsive Design

The final piece of this 9 part system you definitely want to invest in, is making your site mobile responsive. With nearly 60% of online searches coming from mobile devices – optimizing for mobile has become a necessity, not an option.

As searchers sometimes tend to need information while on – the – go, you have to create the best experience possible, without forcing them to adapt themselves.

This highlights the importance of adopting friendly mobile responsive site designs. And when your site is responsive, it will look great, perform well and provide a better experience for your customers on any device.

Wondering if your site is mobile-friendly?

Thankfully, the team at Finepoint design has their capes on and is here to help you out. We offer mobile responsive design services to improve UX and rank higher in local search results.

Local SEO And Your Business

Search engines today have provided a quick and efficient way for customers to find local businesses close to them. This is a good thing because it brings people to you but if you’re not in the search results, then you can’t be found.

Exploring the frontiers of modern search like voice search, smartphone, and instant answers reveals how immediate accessibility is key to online growth.

As we peel through the layers of optimizing your local business growth, many factors that unite together are present. Our experienced SEO team will create a framework where these factors can work together to influence modern search results in your favor.

Our goal is that with expert local SEO services, our team is uniquely positioned to guide your business to getting found online.

How Local SEO Services Help Your Business Grow

There are a few distinct benefits that tied to hiring an SEO company for your local services:

  • Increases online visibility for your business so local consumers discover you easily – 97% of people go online to find local services. Local search optimization works to increase your page rankings, therefore increasing your online visibility.
  • Generates web traffic, leads, and sales from your local community – With localized SEO you create an online ecosystem where consumers in your specific service area can be a part of.
  • Differentiates you from your competition – When everyone zigs, you zag. Less than 50% of businesses are taking advantage of local SEO services. This puts you in a unique position to get ahead and stand tall in directories, maps, local searches and social media.

How Our SEO Consultants Achieve #1 Rankings.

  • Keyword Research: Our SEO experts start every SEO campaign with keyword research and a mapped out strategy.
  • Content Development: Quality contents are like online assets that grow in SEO value over time. With well written and relevant content, your interest compounds.
  • Technical SEO: Our team optimizes your website and servers to enable search engines to crawl and index your site effectively.
  • Backlinks: Good backlinks are an indicator your website has credibility, authority, and relevance towards visitors. We achieve this by building them on high authority domains.
  • Local Citations: Business listings affect local rankings. We ensure that name, address, and phone listings on directories are accurate and up to date.

Why Some SEO Marketing Fails

SEO marketing is vital to drive organic growth.  Just as important as having a plan to achieve your business or online goals.

An SEO campaign can’t be effective without a marketing strategy to set it in motion.

Failure in SEO arises from a disconnect between what the marketing team wants to achieve and the site content.

At Finepoint design we have a long history of delivering on content marketing, SEO marketing, and an SEO process that brings results.

We plan, implement, execute, analyze, and measure traffic, leads, and keyword rankings.


However, there’s more than meets the eye when it comes to #1 rankings.

An Inside Look At #1 Rankings And Why They May Not Matter.

With an evolving SEO world, ranking #1 for an irrelevant keyword for your business is a waste of time.

Effective SEO companies are aware that traffic is just the beginning of a successful SEO journey.

The right technical and on-page infrastructure will improve your rankings.  Likewise, the right off-page SEO with quality backlinks will do the same too.

Whether you decide to pursue a national or local SEO strategy will heavily depend on the location of your target audience.

Qualities Of The Best Local SEO Services Company

How do you spot a company that offers the best local services for your businesses?

Our team has distilled the success of top local SEO companies into 3 qualities:


Nothing screams “amateur” louder than researching a local SEO company and discovering it’s not ranked high in searches.

If they can’t practice what they preach for themselves, then chances are they can’t do it for you.

So, keep in this mind as you look for local SEO companies to partner with.


The top local SEO companies publish pricing for their local SEO services.

Some companies just avoid posting their prices online. We go against that approach. At Finepoint design, it’s all about transparency. And this extends to our pricing. We want clients to get a sense upfront of exactly what they’ll get and how much they’ll pay for our services.

To do this, we offer our flagship transparent local SEO pricing. Publishing our services online gives potential clients room to evaluate their options and choose the best local SEO services company tailored to their needs.


The best local SEO companies take pride in their reviews and testimonials.  So much that they publish them so you can see how well they’re doing.

This serves as proof as they give you a detailed look at how they provide results for their clients.

No company knocks it out of the park every time, but if a local agency has glaringly large numbers of bad reviews then it’s probably a good sign they won’t be doing any “magic” for you.

On the flip side, if clients are generally satisfied with a company’s work, then that’s all the reason you need to sign on the dotted line as you skyrocket to new online heights.

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