Get Found By Your Customers Locally With Local SEO


A pigeon, A panda, and A possum walked into an online store. What do animals have to do with growing my business?

The success of local search hinges on many factors; three of which are Pigeon, Panda, and Possum – major Google algorithm changes that significantly impacted local search results.

Getting a grasp of how algorithm changes like these can have a massive impact on businesses like yours is what our team thrives on.


So, consider us the perfect animal whisperers – that speak the kind of language that drives up your business through the local search ranks.



Right now, you probably have a good understanding of how local SEO can launch your business to the online moon.

Yet, we know it can still be quite overwhelming, so we decided to adopt a  results-first approach to developing local SEO services that are flexible for businesses and budgets of any size.

It doesn’t matter whether you’re a new or established business looking to maximize your local presence – Finepoint design will give you the tools to reach and connect with your target customers.

Our digital marketing agency consists of digital marketers and consultants who create effective strategies and/or implement programs. With the help of valuable content and strategies created based on raw data, we help you analyze how to market your product and services effectively across various online channels.

Any business not advertising or doing some form of online marketing will eventually be overtaken by those that do online marketing. By having a presence on the web, social media and in print, you keep your company top of mind to those you’ve worked with in the past and in front of potential new customers.

With the help of Google Analytics, which is a free web analytics tool provided by Google, you can gain valuable insights into interactions users have with your website. You can use it to track your ROI for online marketing and make informed decisions based on relevant and important metrics.

Here is more information on Google Analytics

The term known as inbound marketing was created by HubSpot. It refers to the art of attracting customers with the help of relevant and helpful content that adds more value into your customer’s purchasing experience. Your customers may find you with the help of blogs, articles, search engines and even social media platforms. When you incorporate inbound marketing practices in your business, you don’t have to fight for customers in the market. The problems your customers may have can easily be addressed through the content you create and it adds to the overall credibility of your brand.

With the help of a marketing automation software, your marketing campaigns and processes can efficiently be managed across numerous channels that adds to and streamlines lead nurturing, lead generation, lead processing and segmentation. With this tool, you can identify your audience and create targeted content based on the interests of potential customers online.

You can leverage your data to gain insights about what your customers want and create your brand’s marketing strategies accordingly. Understanding the who, what, when and where aspect of things can allow you to create more dedicated marketing strategies.

Programs that allow you to pay for performance based on leads, clicks and sales fall under the category of performance marketing. At the end of the day, measurable conversions are what truly matter. With performance marketing, you can effortlessly track conversion rates and more.

The ability to track a buyer’s journey from the first interaction to the purchase of your services can prove to be beneficial for your business. Unlike billboards where you cannot directly track the performance of your ad dollars, a marketing funnel lets you know exactly what is working and not working, so you can track the probability of increases and decreases in sales as each step comes nearer.

There are over 200 ranking factors Google uses to rank a website. Having relevance and authority are important, but they can often be categorized as inconsistent factors. The truth is, it can vary depending on what you are trying to get to rank and what the competition is like. The best way to rank high on search engines is to create the most reliable and informative website as possible with the right SEO keyword infusion so your demographic can find you.

The majority of online traffic doesn’t function through maps, it functions through the use of targeted keywords. Think like a buyer and analyze the keywords you’d type into Google to find what you need, those are SEO keywords and when used the right way, can prove to be highly beneficial for your website.


     Keyword Research: Our SEO experts start every SEO campaign with keyword research and a mapped out strategy.

     Content Development: Quality contents are like online assets that grow in SEO value over time. With well written and relevant content, your interest compounds.

     Technical SEO: Our team optimizes your website and servers to enable search engines to crawl and index your site effectively.

     Backlinks: Good backlinks are an indicator your website has credibility, authority, and relevance towards visitors. We achieve this by building them on high authority domains.

     Local Citations: Business listings affect local rankings. We ensure that name, address, and phone listings on directories are accurate and up to date.



SEO marketing is vital to drive organic growth.  Just as important as having a plan to achieve your business or online goals.

An SEO campaign can’t be effective without a marketing strategy to set it in motion.

Failure in SEO arises from a disconnect between what the marketing team wants to achieve and the site content.

At Finepoint design we have a long history of delivering on content marketing, SEO marketing, and an SEO process that brings results.

We plan, implement, execute, analyze, and measure traffic, leads, and keyword rankings.


However, there’s more than meets the eye when it comes to #1 rankings.


With an evolving SEO world, ranking #1 for an irrelevant keyword for your business is a waste of time.

Effective SEO companies are aware that traffic is just the beginning of a successful SEO journey.

The right technical and on-page infrastructure will improve your rankings.  Likewise, the right off-page SEO with quality backlinks will do the same too.

Whether you decide to pursue a national or local SEO strategy will heavily depend on the location of your target audience.


How do you spot a company that offers the best local services for your businesses?

Our team has distilled the success of top local SEO companies into 3 qualities:

Nothing screams “amateur” louder than researching a local SEO company and discovering it’s not ranked high in searches.

If they can’t practice what they preach for themselves, then chances are they can’t do it for you.

So, keep in this mind as you look for local SEO companies to partner with.

The top local SEO companies publish pricing for their local SEO services.

Some companies just avoid posting their prices online. We go against that approach. At Finepoint design, it’s all about transparency. And this extends to our pricing. We want clients to get a sense upfront of exactly what they’ll get and how much they’ll pay for our services.

To do this, we offer our flagship transparent local SEO pricing. Publishing our services online gives potential clients room to evaluate their options and choose the best local SEO services company tailored to their needs.

The best local SEO companies take pride in their reviews and testimonials.  So much that they publish them so you can see how well they’re doing.

This serves as proof as they give you a detailed look at how they provide results for their clients.

No company knocks it out of the park every time, but if a local agency has glaringly large numbers of bad reviews then it’s probably a good sign they won’t be doing any “magic” for you.

On the flip side, if clients are generally satisfied with a company’s work, then that’s all the reason you need to sign on the dotted line as you skyrocket to new online heights.

Nowadays, almost every business has a website. However, it’s not enough to have a website to run a business successfully. Your website will turn into a powerful online marketing tool for your company only if you promote it in an effective way.

Search engine optimization is one of the best ways to promote a website today. When optimizing a site for search engines, you have to make your web pages relevant to the keywords that can generate targeted traffic to your business.

Search engine optimization has many great benefits for businesses. These include:

  • more targeted traffic
  • increase in sales
  • building brand awareness

The reality is, people use popular search engines to find the necessary information, products and services online. That’s why you should optimize your business site’s web pages for target keywords. By doing so, you will make it easy for potential clients to find your products or services in Google, Bing, Yahoo and other search engines.

If your web pages rank high for target keywords, you will be able to get high amounts of targeted traffic for your business. The process of search engine optimization consists of several stages. These include:

  1. Keyword research.
  2. On-page optimization.
  3. Link building.

First of all, you have to do keyword research and select relevant keywords for search engine optimization of your business site. You need to pick keyword phrases that you potential buyers choose to use to find your products or services online.

When the list of keywords is ready, it’s time to optimize the business site’s web pages for keywords that you target. So, your web pages will be relevant to target keywords.

Lastly, you have to do link building. At this point, you should aim to attract high-quality backlinks to your business site. You must be very selective when it comes to picking online platforms for link-building purposes. You should build links from popular online resources, which can drive high amounts of targeted traffic to your site.      

There are two types of SEO: 1) traditional SEO and 2) local SEO. It’s worth noting that traditional SEO and local SEO have many things in common.

The process of search engine optimization is the same both for traditional SEO and local SEO. That means that keyword research, as well as on-site optimization and link building, have to be done for both these two types of SEO services.    

On the other hand, there are also some differences between traditional and local SEO. The reality is, keyword research and link building for traditional and local SEO are performed in different ways.  

Traditional SEO is also known as international SEO. Such an SEO strategy works well for businesses that offer products or services internationally. When SEO is done, the website’s pages are optimized for general keywords. When doing SEO, you can build links from any site that’s relevant to your business.

Local SEO is done for businesses that sell products and services in certain geographical areas. When local SEO is done, it’s necessary to optimize a website for local keywords.

There are also businesses that prefer to use both local SEO and traditional SEO strategies to promote their sites. Such businesses offer products and services internationally. So, they choose to use traditional SEO services to promote their sites for general keywords. Plus, they have branches in certain locations. In this case, they have to use a local SEO strategy to promote their site’s web pages in certain geographical areas.   

It makes no sense to optimize a local business site for general keywords. Local keywords are the keywords that consist of general keywords + locations that you target. Local keywords also include keyword phrases that consist of general keywords + words like near me, nearby, etc. 

Also, you should build links for local sites differently. You should aim to attract links from local popular sites which are relevant to your business. The so-called local backlinks work well for local SEO.   

As I have already said, local SEO is used for business sites that sell products or services in certain geographical areas. And of course, such websites have to be promoted in search engines locally.

It’s worth noting that local SEO has several important benefits for local businesses. These include:

Let’s say that you promote your business website internationally. That means that you have to do traditional (international) SEO for your site and promote your web pages for general keywords. In this case, you will deal with many competitors.

Obviously, all business sectors are highly competitive these days. So, you’ll have to optimize your website’s pages for high competition keywords to promote your business on the international market.

However, the competition is much lower if you promote your business on the local market. If you do local SEO for a website, then you will have to deal with lower competition. And of course, it’s a big advantage. You will find it a lot easier to optimize your site’s web pages for local keywords.    

Oftentimes, doing SEO and promoting a website internationally can be hard. Clearly, a lot of businesses from all over the world would like to achieve the top rankings for high competition keywords. That’s why it may take you too much time to promote your site’s web pages for high competition keywords. You have to spend months or even years to achieve high search engine rankings for general keywords of high competition.

However, the same can’t be said about local SEO and local keywords. When you do local SEO for a business website, you’ll have to optimize your site’s web pages for local keywords. It’s important to note that local keywords have much lower competition comparing to general keywords. That means that it will take you less time to do local SEO for a local business site and get site’s web pages on top in search engines for local keywords. All of this means that you will be able to achieve results much faster with local SEO.   

I wouldn’t recommend you to promote local business sites for general keywords. As I have already said, it’s much harder to promote a site for general keywords comparing to local keywords. Plus, it takes more time to achieve top search engine rankings if you target general keywords. But most importantly, local keywords have a higher conversion rate comparing to general keywords.

The statistics shows that general keywords are used by people from all over the world. So, your website traffic is unlikely to convert well if you sell your products or services locally.

When people use local keywords, they are interested in buying products or services in certain geographical areas only. People are searching for local businesses, which are close to them. And of course, your website will have a higher conversion rate if you do local SEO and optimize its web pages for local keyword phrases.    


It goes without saying that local SEO plays a very important role in the success of a local business. That’s why local SEO needs to be a key part in the marketing strategy of a local business.

The vast majority of people choose to use search engines to find businesses. That’s why your business site has to be optimized for target keywords.

When potential clients search for local businesses, they usually use local keywords. In this case, it’s necessary to do local SEO and optimize site’s web pages for local keywords. If your website is not found in search engines by local keywords, none will find it. In this case, your local business website will have no traffic. No traffic means no potential clients and no sales. Your prospects will simply go to your competitors.

And of course, you have to do your best to prevent these kinds of things from happening. You have to do local SEO for your website and achieve high search engine rankings for local keywords. That’s why it’s so important for optimize local business site’s web pages for local keywords.  

In fact, there are many important factors that affect the success of your local SEO strategy. When doing local SEO, you have to pay close attention to such factors as

  • keywords that you target
  • content on your web pages
  • links that you attract to your local business site 

– It all begins with keyword research. It’s crucial for you to do keyword research for a local business site correctly and pick the right keywords for a local SEO. If you pick the wrong keywords, you will waste your time.

Actually, you have to be very selective when it comes to picking keywords for a local SEO strategy. It doesn’t make sense to target keywords that generate no traffic to a website, high competition keywords as well as keywords that don’t convert well.

– The content that you publish on your local business site has to be optimized for keywords which are relevant to your business, products and services as well as the locations that your business targets.

– Lastly, you have to attract the right type of backlinks to a local business site. It’s crucial to get links from the right sites. Give a preference to local sites, relevant sites and popular sites. And of course, you should always use legal strategies and build local links for a business site in a natural way.

Local SEO is a very important task that has to be done in the right way. So, you have to get serious about your local SEO strategy. Leave local SEO works to the real professionals, who know what they do. At Finepoint Design, we are always looking forward to helping you with all of your local SEO needs! Contact us today to get an initial consultation for FREE!