News
ChatGPT Ads Are Coming Fast: Image and Video Formats Now in the Works
ChatGPT Ads Are Coming Fast: Image and Video Formats Now in the Works The advertising world may be watching a new giant take shape. OpenAI is staffing up to build…
New Study: AI Overviews Cut Clicks 39.8% — and the Lost Clicks Weren’t ‘Low Quality’
New Study: AI Overviews Cut Clicks 39.8% — and the Lost Clicks Weren’t ‘Low Quality’ For months, the debate over Google’s AI Overviews ran on anecdotes and before-and-after guesses. Now…
A New System Helps Local Businesses Rank in AI Search — Here’s the Playbook
A New System Helps Local Businesses Rank in AI Search — Here’s the Playbook As more people ask ChatGPT, Google’s AI Overviews, and Perplexity for recommendations instead of scrolling a…
Google Ads Brings Back Target CPA and Target ROAS — What Changes in Your Account
Google Ads Brings Back Target CPA and Target ROAS — What Changes in Your Account If you run Google Ads, you’re about to see some familiar names return. Starting this…
Google AI Overviews Cost One Site 70% of Its Traffic — What It Means for Your Business
Google AI Overviews Cost One Site 70% of Its Traffic — What It Means for Your Business A reference website that spent nearly a decade helping immigrants navigate German bureaucracy…