Content is undoubtedly the heart of modern-day optimization. Every search engine considers your content before ranking your webpages on its Search Results Page. Organic audience also prefer informative articles, rather than ones that only contain promotive values. Hence, long posts are appreciated by individuals as well as search engines. But creating a lengthy, single-page post can be boring for modern audience who like pleasing presentation of posts. Hence, WordPress allows you to split posts into multiple pages.
Benefits of splitting a lengthy post
Learning a procedure becomes more interesting when you know the benefits of your efforts. When it comes to splitting long posts, here are some reasons why tons of website implement this successful strategy.
More Advertisement Space: Publishing a long, textual content on a page reduces the scope for advertisements. Inserting excessive advertisements between paragraphs can distract the readers, as the result of which, they may lose interest in your content. But when you choose to split a content into multiple pages, you get sufficient sections to insert advertisements. As the result, you can allot more space to advertisements, and generate higher revenue in turn.
Higher Page Views: By splitting an article, you create more webpages of your site. As every interested reader would navigate to different pages for exploring your content, the page views of your site increases gradually. However, the key to success in increasing page views is the quality of content you offer on your site.
Reduced Bounce Rate: Many visitors, who like to read engaging articles, find lengthy content on a webpage annoying. As the result, most of them switch on to competitor’s website for improved presentation. But when you split your content into various pages, your visitors find well-organized content with better readability. Hence, the bounce rate of your site decreases.
How to split a long post into multiple pages?
If you are ready to implement the remarkable strategy of splitting long WordPress posts into multiple pages on your WordPress site, here is the easy-to-follow procedure.
Step 1: Navigate to your WordPress Dashboard by typing in your username and password. Find and click on the Editor tab in the Appearance section.
Step 2: Look out for the single.php file among the theme files and open it with a text editor tool. Here, you need to add the following snippet that directs WordPress to split content into webpages.
<?php wp_link_pages(); ?>
Step 3: If you find that the snippet is already present in the file, just save the file to keep the coding intact. Now you need to test whether the coding actually works. Hence, create a lengthy post by digging into the New Post tab.
Step 4: Once done, change the editor to Text view and add the following code where you want to create the splits.
The code can be added in one as well as multiple places. Usually, it is recommended to use it at the end of a paragraph or at the beginning of different sections. However, you must make sure that you don’t make too many splits; as it might annoy the readers. Remember, proper presentation and readability enhances the performance of every content.