Today, it’s hard to imagine your life without social media sites and business promotion without social media marketing.
It’s fair to say that social media marketing needs to be a key part of your social media marketing campaign.
It’s no surprise that social media promotion delivers multiple significant benefits to different types of businesses.
It’s worth noting that business owners as well as online promotion experts choose to use social media sites for various purposes.
How should I be using social media?
You can use social media sites to increase your website traffic and build your brand awareness.
A lot of businesses choose to use social media as a channel for communicating with their prospects and existing clients.
In this case, social media sites will help you improve your online reputation.
However, the main goal of a social media promotion campaign is to generate new customers to a business.
Let’s assume that you’ve launched a social media campaign, but your business doesn’t get new customers for a long time.
That means that things went wrong with your social media strategy.
It’s important to note that these kinds of things may happen for various reasons.
Unfortunately, sometimes things don’t go as planned.
If this is the case, you need to do everything possible to figure out why exactly your social media campaign is not doing well.
After that, you have to take an action and make changes to your social media marketing campaign.
The big question is – why is your social media strategy is not working effectively?
The next important question is – how does this need to be fixed?
In this article, I’m going to show you the answer to this very important question.
In this blog, we’ll explain to you why your social media is not working and doesn’t bring new customers to your business.
You Are Focused on the Wrong Social Media Sites
As you probably have noticed, there is no shortage of social media platforms available these days.
Actually, the list of popular social sites could go on and on.
If you focus on the wrong social media sites, you are unlikely to be able attract new clients to your business.
And of course, it’s crucial for you to concentrate on the right type of social media sites.
By doing so, you’ll be able to get the most out of your social media marketing efforts.
So, the question is – what social media sites do you need to focus on?
Actually, it all depends on the types of products or services that you offer.
Let’s assume that you have a freelance business that offers some kind of informational services.
If so, it makes a lot of sense for you to advertise your business on LinkedIn.
Do you have an online store that sells products? If so, we would recommend you to focus on such social media sites as Facebook, Twitter and YouTube.
Stumbleupon is great if you’re looking for page views of viral content but not for in depth articles or a site with a low bounce rate – psst… Google hates that!
These social media sites will contribute greatly to your brand promotion strategy.
You Don’t Use Your Website to Promote Your Social Media Profiles
As we have already mentioned, you can make use of social media to promote your website, business as well as brand.
On the other hand, you should also promote your social media channels on your business site.
Unfortunately, many businesses don’t promote their social media pages on their sites.
Actually, it’s a common mistake that we see so many businesses make again and again.
And of course, it would be great for you to place icons of your social media profiles on your business site.
If you promote your social media channels on your business site, then you’ll be able to attract new fans (friends as well as followers) to your social media profiles.
Next, your task is to turn your prospects into happy customers and also you need to turn your existing customers into repeat clients.
All that you have to do is to update your social media pages with fresh content on a regular basis.
By doing this, you’ll remind your customers as well as prospects about your business.
So, they’ll contact you when such a need arises.
You Don’t Update Your Social Media Profiles with Fresh Content Regularly
It’s very important for businesses to keep their social media fans, followers as well as friends updated with fresh content on a consistent basis.
If you don’t do this, then your prospects as well as customers are likely to forget about your business and brand over time.
So, if they need your products or services then they will probably choose to deal with your competitors.
It goes without saying that you should do everything possible to prevent these kinds of things from happening.
Thus, update your social media profiles with fresh content regularly and success will definitely come to you over time.
To see what’s trending well on social media, check out Buzzsumo.com to see what kinds of articles and posts are getting the most shares across the various social platforms.
You Offer Products and Services at Extremely High Price
If you promote your products or services on social media effectively, then you’ll be able to attract lots of new prospects to your business within a short period of time.
However, people will certainly find it too expensive to purchase your products or services if your price is very high.
Keep in mind that buyers tend to analyze prices carefully prior to hiring someone to get the job done or prior to making a purchase.
That means that your prospects are likely to choose your competitors if they find the same type of products (or services) at more affordable prices.
So, it’s very important for you to do competitor research ahead of time.
Make sure that you offer products (or services) at affordable prices.
It’s clear that your job is to create the right pricing policy for your product or service.
When developing pricing policy, it’s very important for you to set realistic expectations.
Do you find that your social media strategy is not bringing in new customers?
Contact us today for help with getting started or taking your business to the next level.
Our online promotion experts are always looking forward to helping with any of your social media needs!