What You Don’t Know About SEO is Killing Your Business {Updated}
Today, business success depends a lot on the success of your SEO strategy.
You’ll hardly be able to attract new customers to your business and sell your products and services successfully online if your site’s web pages don’t rank high for the necessary keywords.
No one will know about your business if you don’t promote it in popular search engines (such as Google, Bing and Yahoo) efficiently.
Nevertheless, you’ll be able to increase your brand awareness dramatically if you achieve top search engine rankings for targeted keywords.
Search engine optimization needs to be a key part of your business marketing strategy and there is no question about this.
If you are serious about your business, then you should definitely aim to improve your site’s SEO.
It’s important for you to know that search engine optimization is a fast changing industry.
In other words, search engines update their algorithms all the time.
So, it’s very important for you to keep up to date with the latest SEO trends and make changes to your search engine optimization strategy very quickly if such a need arises.
It’s also important to note that search engine optimization of a website needs to be done correctly.
If done right, SEO can contribute greatly to the success of your business.
If site’s search engine optimization is done in the wrong way, SEO may have a huge negative impact on your search engine rankings and can even kill your business.
Keep in mind that there are White Hat SEO and Black SEO tactics.
And of course, you it’s very important for you to concentrate on White Hat SEO methods that provide effective and permanent results.
Today, we’ll explain to you how SEO can kill your business and give you tips to help you avoid crucial SEO mistakes.
1. Picking Wrong Keyword Phrases for a SEO Strategy
We all know that selecting keywords is a key part of site’s search engine optimization.
It all begins with keyword research. So, the first important step that you need to take is to select the right type of keywords for your SEO campaign.
Your job is to analyze website keywords carefully and pick the best ones.
It’s crucial for you to pick profitable keyword phrases that will help you attract high amounts of targeted search traffic to your site’s web pages.
On the other hand, you need to pay a close attention to keyword’s competition.
It’s clear that you’ll find it easier to get your website on top in Google search if you choose to optimize its web pages for low competition keywords.
In fact, you can do keyword research for a website in a number of ways.
The easiest way to do keyword research for a website is to do competitor research by using a tool like SEM Rush.
So, you’ll be able to figure out for which keywords your competitor site’s web pages are optimized.
It would be great for you to use Google Keyword Planner Tool to do keyword research for a website.
There are many other great keyword suggestion tools that make it possible for you to do keyword research fast and easy.
Once the list of keyword is ready, you need to decide what keywords each of site’s web pages needs to be optimized for.
Bear in mind that a web page can be optimized for 1 – 2 keyword phrases only.
It’s crucial for you to understand that you’ll waste a lot of time and money if you choose to optimize your site’s web pages for wrong keywords.
That’s why it would be great for you to trust this important task to real SEO professionals who have experience in doing keyword research for different types of businesses.
2. Duplicate Content
There has been a lot of talk about the importance of publishing original content on a website.
Remember, that duplicate content should be avoided at any cost. Search engines can punish your site if they find its web pages have duplicate content.
It goes without saying that you should do everything you can to prevent these kinds of things from happening.
Do you republish someone’s content on your site?
If so, you should definitely provide a backlink to an original source of information.
However, it would be better for you to write original texts for a website.
It’s fair to say that content writing is a time-consuming process.
Obviously, it may take too much time to create original content for all of your site’s web pages.
So, it makes a lot of sense for you to hire a professional content writer if you don’t have time to create content for a website by yourself.
3. Paid Link Building
Buying backlinks is a very common SEO mistake that so many businesses make again and again.
It’s pretty easy to get more backlinks for a website if you pay for them.
However, search engines are very strict about websites that have paid links.
It wouldn’t be hard for search engines to figure out that your website gets backlinks not naturally.
As a result, your search engine rankings are likely to drop.
So, you’ll lose your site’s search traffic as well as your prospects and sales.
That’s why it’s so important for you to build links for a website in a natural way.
The big question is – how to attract links to a website naturally?
What kind of links does your website need? Let’s try to get the answers to these two very important questions.
First and foremost, you should aim to get backlinks from relevant sites.
Such backlinks look naturally, so they are good for SEO.
On the other hand, relevant backlinks will be able to generate high amounts of targeted traffic to your website.
As a result, you’ll find it easy to convert your site’s traffic into real clients and sales.
Another important thing that you need to be aware of is that a website doesn’t get a lot of backlinks within a short period of time naturally.
However, this problem will most likely arise if you choose to buy backlinks for a website.
When a site gets backlinks quickly, Google and other search engines will figure out that you’ve purchased backlinks.
In reality, different site’s web pages get incoming links (not only site’s homepage).
Keep in mind that if you choose to buy links, your site will most likely get backlinks to the homepage only.
Without a doubt, this is something that should be avoided.
The next question is – how to build links for a website naturally?
The best way to get backlinks for a site is to provide valuable and original content on its web pages. It’s a great idea to add images as well as videos to your site’s web pages.
This type of content will make it possible for you to interact with your target audience in the best possible way.
If people find your content interesting, then they may decide to link to your site from other online resources.
As a result, your site will get additional links.
However, the most important thing is that your site’s web pages will attract backlinks in a natural way.
There is no doubt that such backlinks will boost your site’s SEO.
Plus, you can take advantage of the so called guest posting method to get quality backlinks for a website.
It’s worth noting that this type of link building technique is safe and effective.
Your job is to find sites which are relevant to your business.
Then, you need to provide these sites with original content.
If your content is approved and published, your site will get a backlink.
As you can see, there are many things you need to take into consideration to be able to build links for a website in a natural way.
Obviously, natural link building is no easy job that requires certain knowledge, skills as well as experience.
That means that it would be better for you to take advantage of natural link building services if you don’t have experience in doing this type of work.
Highly experienced SEO experts will help you attract high quality backlinks to a website in the best possible way.
These backlinks will have a huge positive impact on your search engine rankings.
As a result, you’ll get an opportunity to take your business to the next level.
4. Keyword Stuffing
You should know that keyword stuffing may also become a serious problem for your site’s SEO.
Of course, you should insert keywords into web page’s titles, description and text.
Images as well as videos on your site’s pages also need to be optimized for a target keyword.
On the other hand, you shouldn’t use too many keywords on a website.
It would be great for you to use keyword in text on web page several times.
By doing so, you’ll make it clear for search engines that a web page is relevant to a keyword phrase that you are targeting.
And remember, providing great content on a web page always needs to be the number one priority for SEO. As the saying goes, “content is a king”.
In other words, content is everything when it comes to search engine optimization.
It’s no surprise that people tend to like, share and discuss interesting web pages on social media and link to them from other sites.
All of this will definitely have a huge profound impact on your site’s rankings.
A web page will rank high for a target keyword even if you mention it several times on a web page.
5. A SEO Strategy Will Not Work for Your Business If It Has Bad Online Reputation
Let’s assume that you’ve improved your site’s SEO and its web pages now rank well on Google for targeted keywords.
Bear in mind that it’s half the battle only and a lot of work still needs to be done to achieve success in business.
Now, your job is to convert your site’s traffic into prospects, real customers and sales.
Nevertheless, you may find it hard to convert your site’s traffic into sales if the quality of your products is low or your customer service leaves much to be desired.
Most likely your clients will refuse to use your products or services and finally choose to deal with your competitors.
Plus, they will leave lots of bad reviews about your company.
As a result, your site’s conversion rate will decrease significantly. It’s also important to point out that Google pay a close attention to customer feedbacks.
That means that your site’s rankings are likely to drop if your business gets many negative customer reviews.
And of course, bad customer reviews will negatively affect your brand, online reputation and, most importantly, your business success.
So, what needs to be done if you have to deal with the situation of this type?
If you see that your business gets a lot of negative reviews from unhappy clients, then you need to take action immediately and do every single thing possible to protect your online reputation.
It’s very important for you to reply to negative customer feedbacks as soon as possible.
After that, you also should do everything possible to resolve client’s issues and make an angry customer happy.
By doing this, you’ll be able to show people that you are serious about your business and take care of your clients.
This will help you improve the online reputation of your business.
But most importantly, you’ll be able to figure out what’s wrong with your business and make the necessary changes.
Finally, you’ll have fewer customer reviews and this will positively affect your brand, search engine rankings, site’s conversion and business success.
If you have questions about your online reputation management, contact us with any questions or to have Finepoint Design get you back on track by helping to fix the problem.
Thank you so much for reading this article.
It’s pretty clear that search engine optimization is incredibly important for any business.
However, using some SEO tactics may negatively affect your site’s rankings.
As you can see, this blog post concentrates on SEO that’s killing your business.
We’ve just described crucial SEO mistakes that must be avoided in your site’s search engine promotion strategy.
Plus, we’ve shared some tips for improving your site’s SEO.
Follow our tips to optimize your site effectively, boost your site’s rankings and take your business to the next level. Best of luck!
Other articles on SEO that you might want to also check out are:
How Do Citations Help With Local SEO?
How Does Mobile-First Indexing Affect SEO?
How To Find SEO Errors That Negatively Affect A Site’s Ranking
