Top Ways You Can Use VoIP to Take Your Marketing Strategy to the Next Level {Updated}

Without delving too much into the reasons why traditional phone systems simply don’t cut it anymore, let’s just say that they have no place in the digital world. The complete lack of digital features necessary to run an efficient and effective work environment can significantly hinder productivity and output, which will in turn make you miss out on lead generation, conversions, and even long-term growth. And so, adopting new technologies becomes paramount for business survival in the long term, VoIP systems being the most important addition to your business especially when you’re trying to improve your marketing and sales.

Having a company phone system is imperative for growth and success in the modern business world, simply because customers want a quick and easy way to get in touch with their brands, while your employees need an efficient way to collaborate and exchange information on the go. All of this will ultimately improve marketing, lead generation, and sales.

Let’s take a look at the top ways that VoIP can help you reach these goals.

Improving customer satisfaction

Starting with the most obvious perk of having a VoIP system, it’s the ability to raise customer satisfaction and support your marketing tactics efficiently and effectively. You can’t hope to capitalize on your marketing strategy if you don’t have a reliable phone system at your disposal, simply because people will try to get in touch once they see your ads, social media posts, and other marketing materials in the online and offline realms. Once they reach out, you have to be ready and willing to pick up the phone quickly, and accommodate their every need.

One of the typical problems marketers and customer service agents face is that they don’t have the resources necessary to handle such an influx of queries and traffic, which is something you can easily overcome with a VoIP infrastructure. Cloud-based phone systems allow every employee to communicate with leads and return customers efficiently, but also allow for seamless call forwarding to remote employees anywhere in the world. 

Leverage valuable customer insights

Of all the business software you have to have at your disposal in order to run a cost-effective operation, having reliable reporting tools is a must. Reporting tools allow you to gather the insights necessary to take every department and process forward, but when it comes to marketing, these tools can prove invaluable for long-term growth and innovation. While you should leverage Google Analytics and similar tools to track the performance of your online marketing efforts, you also need a way to gather insights from phone communication.

Up until VoIP became the standard in the business sector, you could only collect insights by manually going through recordings and extracting the information you deemed relevant, which is not the best way to create reliable reports. VoIP, on the other hand, features built-in analytics tools and software that will expedite this process and help you get the information you need to make communication more effective and improve all of your marketing processes.

Maximize your availability and sales opportunities

Of course, one of the main reasons why you should integrate VoIP into your operation is so that you can maximize your sales opportunities. Marketing and sales are deeply intertwined and they can’t exist without one another, as they need to support each other and work together to achieve a common goal – to sell more. This means that you need to boost phone availability.

To achieve this, business leaders need to find the best VoIP service providers that can guarantee network uptime and zero interruptions, while providing advanced features like full mobile optimization to make on-the-go communication a breeze, and lower call fees to help you save money while talking to your customers anywhere in the world. Make sure to look for these features when choosing your VoIP provider to maximize the effectiveness of your sales and marketing strategies.

Improve cross-department collaboration

As we just mentioned, marketing cannot stand on its own – it needs to work and collaborate with other departments in order to create more effective strategies and support the growth of the company as a whole. This means that you need to have an efficient and effective internal communication system that will facilitate cross-department collaboration. 

In fact, the lack of collaboration between departments is one of the top reasons why some small businesses fail. This is where VoIP comes in as an all-in-one solution that allows your teams to communicate and work together seamlessly from anywhere in the world without incurring astronomical charges.

Create a global venture without the cost

Last but not least, as a cloud-based solution, VoIP is one of the few systems that can take your company onto the global scene without adding to your operational expenses. One of the biggest problems used to be the lack of phone availability in different countries, but VoIP allows customers from anywhere in the world to reach your support staff or get in touch via phone without wasting money or racking up the phone bills. Needless to say, this is an effective way to maximize your budget and allocate resources towards marketing and sales. 

Wrapping up

VoIP technology can take business forward as a whole, but when it comes to boosting your marketing efforts, VoIP can become your no.1 tool. Consider integrating this technology into your marketing and other departments to allow your company to thrive.