When building paid traffic campaigns you should aim to attract as many visitors to your website as possible.
It’s also important for you to get the targeted traffic that converts into customers and sales very well. So, you’ll be able to grow your profits!
It’s worth noting that creating traffic campaigns requires a meticulous planning. Plus, you need to conduct tests and analyze the campaign’s results carefully all the time.
If you find that your traffic strategy doesn’t work well then, of course, you should take an action and make changes to your traffic building strategy immediately.
Building and managing an effective traffic campaign can be hard (particularly for beginners with no or little online marketing experience). Marketing experts at Finepoint Design have spent years on developing and managing traffic campaigns for their customers.
There are many ways to attract the target traffic to a website. At Finepoint Design, we are highly experienced in using different traffic generation methods such as search engine optimization (also known as SEO), Pay per Click (PPC) advertising solutions, social media promotion, video advertising, banner advertising, forum promotion, advertising on relevant sites, affiliate programs and other types of traffic generation methods. We have experience in all types of traffic generation techniques.
Our knowledge, skills and experience allows us to create an advertising campaign that works well for any type of business.
It’s important to note that Finepoint Design is committed to creating traffic generation campaigns that can meet your needs and fit your budget in the best possible way.
It all begins with the analysis. Our online promotion experts will analyze your business carefully first. Then, we’ll pick the best advertising techniques for your campaign.
Finally, you’ll get cost-effective traffic generation solutions that work great and provide businesses with high return on investment.
Today, we would like to provide you with some insights into the process of building paid traffic campaigns.
In this blog, we’ll explain to you how to avoid making mistakes that negatively affect the success of traffic campaign.
First of all, we’ll describe the reasons for which your traffic campaigns don’t work as you want. We’ll also explain how to handle such situations.
So, you’ll know what needs to be done if things don’t go as planned.
Also, we’ll give you some tips to help you create a high converting traffic campaign for business. Follow our recommendations to get the most out of traffic generation campaigns.
Plus, you’ll get our take on systemizing your traffic strategy.
In other words, we’ll provide you with our thoughts on outsourcing traffic building tasks as well as our thoughts on how to work with an internal traffic team.
So, you’ll get an understanding of what to avoid and what to focus on when building traffic campaigns for businesses. Hopefully, all of this will help you reach your target audience online.
Why a Traffic Campaign Doesn’t Work
Creating one-hit wonder traffic campaigns is all about making ads. However, it’s obviously not enough to make use of ads. There is no doubt that you should try to create traffic campaigns with a solid plan in mind.
Keep in mind that one-hit wonder campaigns give advertisers an opportunity to test their traffic strategies. For example, you can take advantage of one-hit wonder campaigns to target different types of target audiences, try various copies and test different images.
All of this will help you figure out what works and what doesn’t work in your campaign.
If you develop an effective traffic campaign, your business will get the right type of traffic as well as sales and leads immediately.
On the other hand, your ad campaign is most likely to fail if you use wrong images as well as wrong copies or target the wrong type of audience.
When these kinds of things happen people usually give up. In fact, it’s a big mistake. Bear in mind that you have only 1 or 2 chances to succeed with one-hit wonder advertising campaigns.
One-off campaigns may not work for many reasons. If you use this type of traffic campaigns you give prospects an opportunity to get familiar with your products or services.
The reality is people tend to buy products or services of well-recognized brands only. That means that you are unlikely to start getting sales quickly if your brand is not popular.
Oftentimes, advertisers are showing their products or services to the wrong audience. They are speaking to people, who have no interest in buying your products or services. It’s another reason why ad campaign may not work.
If these kinds of things happen, business owners just waste their time and money on advertising. The reality is, their advertising efforts don’t crown with success.
A traffic campaign may also fail because you don’t send the right message to the target audience.
It’s crucial for you to send the right message to the right audience! In this case, your ad campaign is likely to be successful and provide great results.
In most cases, online stores offer numerous products or services. Obviously, each product has its own unique features.
So, it would be better to create a message for each type of product or service that you offer.
How to Make Traffic Campaigns More Effective
We’ve just outlined the top reasons for which your ad campaign may not work. However, there are many things that you can do to make your traffic campaigns more effective. If you know what your customers need, then you’ll find it easy to target them. Below, we’ll provide you with tips for improving your traffic campaign.
– Clearly, your main goal is to provide an effective solution to customer’s problems. That’s why it’s so important for you to figure out what types of problems your customers have and how you can help fix them.
I would recommend you to spend some time to analyze clients and their needs carefully before get started with a traffic campaign.
Ask yourself a question – what problems you customers experience and how your product can help your clients solve these problems? After that, you should aim to get the answers!
This type of analysis will contribute greatly to your traffic campaign’s success in the future.
– Bear in mind that your customers will compare you to your competitors. So, you should do everything you can to stand out from your competitors. Focus on providing your clients with competitive advantages.
– Let’s assume that you have just landed a new client. Now, it’s time for you to think what needs to be done to turn this new client into a repetitive one. You job is to figure out what makes your customers purchase your products or services more frequently. After that, you should act in the way that allows you to attract more potential customers to your business.
Building a Traffic Campaign that Works
The process of building a traffic campaign consists of several stages. Below, we’ll provide you with more details on the steps that you need to take in order to create an effective advertising campaign for your business.
Step 1: Creating a Buyer Persona
It all begins with identifying the target audience. First and foremost, you need to create the detailed buyer persona for your business. In other words, you need to realize what types of people are interested in your products or services.
You need to do the thorough research and try to get as much information about your clients as it’s possible.
– Who is your ideal client? Are your customers men or women?
– How old is your ideal client? Are your customers young or old people?
– What hobbies does your ideal client have? Do your customers like to travel or, maybe, they choose to attend fitness centers?
– Where does your ideal client work? What type of work do your customers prefer to do?
– What social media sites does your ideal client choose to visit? Do your clients participate in certain groups on Facebook? Or, maybe, they prefer to see images on Instagram or watch videos on YouTube?
– When is your ideal client the most active online? Do your customers choose to go online during business days or on weekends? Do your customers prefer to go online after work in the evening?
Or, maybe, they are constantly online because they use mobile devices to surf the Internet? So, they are online even when they are on the go.
Actually, the list of questions like these ones could go on and on. And of course, you need to get the answer to each of these questions during the research work.
It goes without saying that doing this type of work will help you create an effective offer for your products or services and promote your business effectively in the future.
Step 2: Create the Right Message for Your Target Audience
As it was mentioned earlier, it’s incredibly important for a business owner to send the right message to the target audience.
When creating a message (an offer) for your target audience you should do your best to turn as many prospects into real customers as possible.
In order to make this happen, you need to realize what exactly people want to see in your offer.
Lastly, you have to create a message with your prospects in mind.
Of course, you need to focus on the top benefits of your products or services in your message. You obviously need to make it clear to prospects how they can use your products or services to fix their problems.
In your offer you should tell your prospects what exactly they will get that they didn’t have before. It’s a great idea to provide before and after examples in your offer.
Your goal is to make the lives of your customers easier. So, you should show how you can improve your client’s life with your products or services.
You also need to put yourself in your buyer’s shoes. Imagine how your customers will feel like after taking your offer? Do you feel smarter and more confident after reading the offer? In this case, it would be great to send such an offer to customers.
On the other hand, I would advise you to work more on your offer and try to improve it if you feel badly about it. Make changes to your offer until it looks perfect.
And remember, people always want to see the results rather than to read texts or listen to speeches. That’s why your offer should contain the proof of results.
Example 1. If, for example, you are going to promote a web design studio, then you need to show sites that you have developed. It’s a great idea to tell people how others have already benefited from using your products or services.
Or, maybe, you should draw the attention of your prospects to your portfolio. So, potential clients will get an opportunity to analyze your results.
Example 2. Let’s say that you want to build traffic campaign for a fitness center or a sport club. If this is the case, you should mention about club’s athletes who have won international competitions.
It’s a great idea to describe the achievements of coaches, who work in a fitness center.
Step 3: Create an Effective Ad Copy
Ad copy gives you an opportunity to talk to the target audience. It’s worth noting that products and services need to be promoted differently. That’s why it’s recommended to create a specific ad copy for each type of products or services that you offer.
There are different types of ad copies. You need to create the right type of ad copy for your business.
The length of ad copies varies as well. You need to know that the length and type of copy largely depends on the way you are going to promote your products or services (i.e. your advertising platform).
Step 4: Do the Detailed Customer Research
The customer research plays a key role in the process of creating traffic campaigns. The reality is, if you advertise your products or services to the wrong target audience then you’ll just waste both your time and money.
It’s important for you to get qualified traffic and target people who have an interest in your products or services. Doing customer research is more than just creating a buyer persona.
After identifying a buyer persona, the next step you need to take is to narrow down the target audience. You should dig deeper and try to learn more about your prospects.
Step 5: Use High Quality Graphics and Videos in Your Ad Campaign
Numerous researches have shown that pictures, graphics as well as videos make advertising more effective. In reality, images grab attention of users to advertising.
And of course, you should make use of images to draw the attention of your prospects to your advertising. First, your prospects will see your images.
Next, they will read your message and consider your product or service. If prospects like your product or service, they will choose to make a purchase.
That’s why picking pictures, graphics and videos for traffic campaigns is something that should be taken very seriously.
It’s crucial for you to select images that have a lot to do with the message that you are planning to send to your target audience.
Try to get creative with images!
Another important thing that you need to be aware of is that your images need to be original. Use images that your target audience has never seen before.
I would advise you to hire a professional graphic designer to get the work with images done.
Step 6: Track Your Results
Measuring the results of a traffic campaign is something that needs to be done on a regular basis. You should start analyzing the results of a traffic campaign immediately after you’ve launched it.
You need to pay a close attention to such factors as cost per click, cost per lead, cost per acquisition, return on investment and many other factors.
Obviously, you should aim to improve your traffic campaign all the time.
If something goes wrong with your traffic campaign, then you’ll see this quickly and take all the necessary actions to fix the problem.
Step 7: Making Conclusions
After analyzing your results carefully it’s time to draw conclusions and make changes to an advertising campaign if necessary.
What types of ad campaigns generate more traffic to your site? What advertising platforms have higher conversion rates? It’s incredibly important for you to get the answers to all of these questions.
Let’s say that you find that some advertising campaigns work better than others. If this is the case, it would be better for you to put more focus on the most effective campaigns.
If, for example, you see that Facebook drives high amounts of targeted traffic to your site then it makes sense for you to consider advertising on other social media platforms such as Twitter, Instagram and others.
You can also take advantage of email marketing to promote your business. Email marketing is a great way to remind your prospect and existing clients about your business.
By doing so, you’ll be able to increase your sales and expand your business.
On the other hand, you’ll be able to see what advertising platforms don’t work effectively. So, you’ll be able to stop advertising on these types of platforms and avoid making mistakes in building traffic campaigns.
But most importantly, you’ll not spend money on traffic campaigns that don’t work well for your business.
As you can see, building traffic campaigns is no easy task that requires certain knowledge, skills as well as experience. First of all, you need to create an effective traffic campaign that works.
Additionally, you need to track the success of your traffic campaign on a regular basis. It’s important to note that the process of maintaining a traffic campaign for business takes lot of time. All of this means that you may find it difficult to build and maintain traffic campaigns on your own and run your business.
That’s why it would be nice to trust this important task to real professionals who know what they do. Hire highly skilled online marketers, who have years of experience in building traffic campaigns for different types of businesses!
Are you looking to hire experienced online marketers who can help create an effective traffic campaign that works? Contact us right now! We at Finepoint Design are always looking forward to helping you with any of your marketing needs.
Our team of digital marketing professionals will analyze your business carefully first. Then, we’ll develop a traffic campaign for your business to help you get the best possible results!