Multichannel Attribution

Marketer analyzing pay-per-click ad performance, symbolizing the shift from last click attribution in digital marketing.

Is this the end of “Last Click Attribution”? {Updated}

Last click attribution is dead… or is it? The best way to define last click attribution is the following: “Last-Click Attribution refers to a web analytics model in which the “last…

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Multichannel Attribution

Is this the end of “Last Click Attribution”? {Updated}

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