Google

Illustration of SEO optimization with gears and a magnifying glass focusing on "SEO.

The Changing Face of SEO {Updated}

It seemed like only yesterday when SEO was primarily concerned with keyword stuffing and keyword research to get those rankings for their websites. What an easy life optimization specialists had…

Person presenting analytics on a digital interface, illustrating SEO data insights for optimizing Google featured snippets.

How to Get the Most Out of Google Featured Snippets {Updated}

– What is a Google featured snippet? – How do Google featured snippets work? – What are the benefits of Google featured snippets? – What is an easy way to…

Marketer analyzing pay-per-click ad performance, symbolizing the shift from last click attribution in digital marketing.

Is this the end of “Last Click Attribution”? {Updated}

Last click attribution is dead… or is it? The best way to define last click attribution is the following: “Last-Click Attribution refers to a web analytics model in which the “last…

3D illustration of mobile SEO analytics with rising graphs, charts, and icons emphasizing the impact of mobile-first indexing.

How Does Mobile-First Indexing Affect SEO? {Updated}

Does mobile-first indexing mark the age of MOBILEGEDDON? I’m sure that you’ve heard over the last months many things about the new tracking Google’s system; Mobile-First Index. I’m talking about…

How People Have Turned To Google To Find Businesses “Near Me” [updated]

When trying to find a business near me, use the “near me” Google search The days of having to flip through hundreds of pages in a phone book that you…

The 9 Keys to Rank Higher on Google in 2020 [updated]

Did you know that 97% of internet users don’t even check the second page of results? Just think about it, have you done it recently? This is the reality in…