Bill Gates says, “Content is where I expect much of the real money will be made on the Web.”
Social media is a powerful tool at our fingertips to share content all over the world in no time. Marketers are pretty aware of the power of social media and how it works.
According to Statista, conversion rates have massively increased in the second quarter of 2019. People discuss brands online and follow their social media work profiles before buying products and services. The challenge is how to reach such a potentially large fragment of your audience through social media, whether it is Facebook, Twitter, Instagram, or LinkedIn.
Regardless of the industry, every business needs a digital face. To make an impact, all it takes is the perfect simulation of interactive content production and effective Social Media Strategies. Many small businesses or brand owners struggle with implementing an active social media marketing strategy that drives sales.
Here are some successful Social Media Strategies that will allow you to test your content and rule on social. But, let’s quickly look at Content Marketing.
What is Content Marketing?
Content Marketing is the process of sharing valuable and engaging content with your target audience to gain a customer’s attention and increase your business.
Content marketing is about the entire process of developing and promoting your business. Social Media Content includes pictures, videos, and conducting podcasts. The content format varies for different platforms.
Why is Social Media Marketing Important?
Social Media performs a fundamental role to get content marketing success. Social allows content marketers to build brand awareness, influence prospects, and eventually drive return from the sales funnel. Social Media is not only the place to meet target buyers before they are in-market, but it is also the place to build and nurture relationships with existing customers through the content they care about, before moving them to take action.
Here, you will assess the three critical steps to integrate a social media strategy into your content marketing program.
- Awareness: Getting in front of the customer and in some cases helping them become aware of (new) needs. the right product that matches one. Brand awareness means knowing that you exist, and crucial to increasing startup sales.
- Research: Content comes in the picture when the customer starts to educate themselves. For example, a car buyer will compare car specifications, brands and design to know which one they want.
- Buy: Choose an excellent platform to market your products socially, because these social media is the main source to entice traffic to your stores. When planning to market your products, display important information about your business product or service, making it easier for people to make better purchase decisions.
To track and make sure you get all the stages right, startups often look at the AARRR framework, but this is not for startups exclusively. There is a big part of marketing focussed on Acquisition – but the following steps like Activation and Retention are equally important.
Social Media Strategies
A social media marketing strategy tackles your brand goals with the purpose of growth. Read this break down of the key ideas to identify your goals, engage audiences, and optimize results to thrive your business in the digital world.
What Are The Best Social Media Marketing Strategies?
1. List Meaningful Social Media Marketing Goals
Social media contributes to a large share of voice in any industry. It is important to list out your social media vision and dive in to accomplish them.
For instance, shooting for a million new Instagram followers in 2020 isn’t going to happen. By taking realistic baby steps can scale your social efforts in a way that’s both affordable and reasonable. Choose them wisely as it influences your budget and affects your social media growth if implemented strategically.
Here are some examples:
- Small Business: Engage local followers and build a local community presence.
- Startup: Build awareness for your new products and brand to eventually generate leads.
- Enterprise: Provides great customer service to boost customer loyalty and customer satisfaction.
2. Research Your Audience
You need to know your audience to tailor your social media marketing strategy. They are already out there. All you need to know where your audience hangs out online. To understand who your audience is, Social Media offers a lot of information about who customers are and what they need.
It serves as a significant opportunity to reach people whom you want to target as buyer personas. So the content you share on social media should tick all the boxes on the preferences of your ideal customers, like their habits, interests, concerns, and lifestyle. Note that consumers favor businesses or brands whose values align with their own.
Think about how to captivate their attention. What does your aspirational audience want? Use this information to focus on the social platforms you need to target for your service or product. For instance, On Instagram, the content reaches a much broader and diverse pool of potential audiences that have high conversion rates.
3. Invest in Tools to scale and Understand Analytics
Every marketer uses tools to boost their productivity. For instance, there are a lot of different lead generation tools to choose from. When it comes to social media campaigns, having a social media management tool allows you to scale your results.
This begins with scheduling posts. Make sure you schedule posts in your social media management tool to align according to your content calendar. With the help of analytics, examine the health and success of your entire social strategy with reports on paid and organic efforts. Measure the performance of your content marketing in Google Analytics.On another note, running a social media campaign is no easy feat. From planning, executing, testing, and then optimizing, there’s a lot of overlapping tasks. For this reason, I recommend using a project management tool to automate and organize your social campaign for sleek execution.
4. Curate Engaging Content
Many businesses skip and jump right into developing content. We want to make clear that there are several other things to think about before you start creating content- whether it be blog posts, podcasts or infographics to share on your social media funnels.
The following is the list of examples of content you could choose for the kind of brand or business you are working on:
For instance, a beauty influencer on Instagram creates creative makeup videos to promote beauty products by various brands and helps to increase sales.
5. Assess and Optimize Your Results
Without measuring your efforts, you will never know the performance of one campaign over the other. The necessary insights into your social media activity help put things into perspective. It means looking at your top-performing content and fine-tuning your campaigns.
Monitoring metrics of social media campaigns allow you to upgrade your social media marketing strategy rather than just starting one and saving time. A dynamic approach to content and email marketing makes perfect sense while social media is continuously unfolding new trends.
Even the great social media marketers rely on trial and error. It might appear to be a simple idea, but tracking your results, analyzing the data, and make tweaks to optimize results. Each previous campaign is evaluated based on the result analysis of your marketing efforts. Let the data drive you to make social the most effective channel.
The combination of these explicit steps is a fair game to help you thoroughly understand the social networks and how to tackle one. Setting up a great social media strategy is a consistent process in progress. Use for these strategies, and continue to learn more about your audience and grow your brand online.
Also, do not fret over it; keep your social media strategy simple rather than cluttering it with too many objectives that may distract you. We hope this guide served as a much-needed inspiration for hunting your social media marketing goals for the year.
Author Bio: Dhruv is a Content Marketer and Blogger. He discovers new strategies to write SEO optimized content. When not sleuthing for tips, he is chiseling his fitness-goals and traveling around the world.
Still looking for more information on Social Media Marketing and Content Marketing strategies?
5 Steps To Create A Social Media Marketing Strategy [updated]