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SEO Case Studies

Over the years, marketing and advertising have changed substantially. The internet has given entrepreneurs and businesses a chance to market their product/service to millions of users. Despite the fact that SEO has a high ROI, most businesses settle for social media and paid ads for promotion. SEO requires effort up front, once you rank, your sales will skyrocket with no recurring expenses. That’s an overview but, doesn’t the idea make you drool? If you’re looking to hire an SEO expert or a digital marketing company or want to get your hands on some proven SEO strategies, this blog is for you. So grab a coffee, lock the door and settle in. These amazing case studies on SEO will help you understand what works best in SEO.

Finepoint Designs Top 10 SEO Case Studies

1.Improve traffic and organic visibility

Industry : Food

Challenges

  • Create a search-friendly website
  • Maximize visibility
  • Improve user experience
  • Increase visitors website

Strategy

  • Develop an integrated site-wide keyword strategy
  • Uncovering user intent and organizing the site’s content
  • Create URL strategy to take advantage of established value
  • Remove and merge sections of the old website to support keyword strategy
  • Post website launch, SEO monitoring to fix issues

Results

  • 87% Increased mobile traffic
  • 22% Increased website traffic
  • 39% Increased recipe sharing

Takeaway

  • SEO-first approach and website maintenance goes hand-in-hand
  • Site architecture and content development is key to improving visitor experience and SEO
  • A URL strategy can help with SEO, user experience, and boost current marketing incentives

2.Increase organic traffic by 450%

Industry : Education

Challenges

  • Improve traffic from organic search
  • Improve ranking for main keywords
  • Increase sign-ups
  • Build global awareness

Strategy

  • Long-tail keyword research
  • Website structure refinement
  • Optimizing the site for mobile

Results

  • 66% Increase in organic traffic
  • 20 #1 rankings for 20 keywords

Takeaway

  • Long-tail keywords have amazing benefits including increased search volume, higher click-through-rate, higher conversion rate, easier and quicker ranking
  • We’ve all heard mobile is the ‘next big thing’ and it is here to stay, so it’s no big secret that website owners need to think about mobile users as well
  • Structuring a website is indeed a crucial element of SEO as it helps to generate more traffic and receive more internal links

3. Organic traffic increase through blogs

Industry : Laboratory

Challenges

Create a blog strategy to focus on solving customers pain points to increase qualified traffic

Strategy

  • Post blogs relating to industry questions
  • Including keywords in content that target audience search
  • Adding call-to-actions(CTA) in each blog
  • Promote across social media platforms

Results

  • 33% Increase in traffic to product pages
  • 58% increase in organic traffic
  • 19% Increase in page views

Takeaway

  • If you write blogs that are relevant to your audience, it will give you an opportunity to drive back traffic to your website
  • Quality content is great, but it won’t improve your SEO efforts if relevant keywords are absent
  • CTA’s are so powerful that conversions, revenue, business, and profit rely on it
  • Even though there are many ways to promote content none of them are as good as social media platforms

4. Drive local inquiries

Industry : Waste management

Challenges

  • To be found at the time when users want to hire them
  • Increase awareness of their service
  • Focus on the locations they serve

Strategy

  • Develop a detailed local SEO campaign
  • Optimizing visibility in ‘Google My Business’
  • Improving on-page local optimization
  • Generating high-quality mentions and links

Results

  • Services were fully booked for three weeks
  • Increased visibility in three targeted cities
  • Increase in website traffic and leads

Takeaway

  • A local SEO strategy is effective for improving customer experience, obtaining a higher SERP position, and pushes you ahead of your competitors
  • Staying on top of ‘Google My Business’ listing is a continuous process but, one that will be worth your effort as it increases your search engine visibility
  • Choose small business SEO services for small organization to achieve your goal.
  • On-page SEO not only gives you a better visibility but also helps you run successful internet marketing campaigns

5. Rank for four competitive keywords in 8 months?

Industry : Online marketing

Challenges

To get a first-page ranking for 4 competitive keywords

Strategy

  • Guest posting
  • Editorial link building
  • Skyscraper blogging and link outreach
  • Blogger outreach for links

Results

  • Generated a total of 80 conversion
  • Doubled organic traffic
  • 113 new referring domains

Takeaway

  • While many are still at crossroads on whether guest posting works, doing it within Google’s guidelines is good for SEO
  • Guest posting and editorial link building are different. You can earn a link via guest post but, in editorial link building, you have to earn it naturally. If you somehow find a way to earn one, it is even more effective than guest posting
  • Small to big brands across the industries all swear by the skyscraper tactic to get amazing results
  • Link outreach plays an important role in increasing the awareness and visibility of your brand
  • If you just want to connect with other bloggers or reach out to industry influencers, outreaching for links will amply your brand’s visibility. For that, you have to create truly exceptional content

In summary, all these SEO case studies show how different business sectors can be improved by the right use of SEO.

Increased numbers of visitors, improvement in organic traffic, growth in total sales, improved rate of conversion are all proof that SEO is an effective business investment. However, you have to get the right professionals to do it for you.

These are just some of the case studies we have of clients that we’ve taken from not being found in the search engines to getting exponential growth for their business. If you want to work with us and see the same kind of results, fill out the form and we will schedule a discovery call to find out how we can best help you.

If you want quality SEO work done, fill out the form below and lets talk about your specific needs and set up a plan to get your site to the top of the rankings.

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