Design and Branding with a purpose
People are all about the first impression, so things like a well designed logo or company branding is important. If you don’t interest them right as they see your advertisement, you could be the best, most effective and profitable brand in your business, and you still won’t get any attention. But dedicating time to design your advertisement and marketing material is a big investment, that might not even turn profitable in the end, especially if you’re inexperienced or don’t have much talent in the design department. That’s where we can help.
No matter what you’d like to create, graphic design and branding is our business.
- business cards
- brand identity
- annual reports
- print advertising
- cover design
- label designs
- poster and banner design
- infographic creation
- custom illustration
Graphic design is, really, much more than simple drawing on a computer. It includes a lot of psychology and the implementation of data that has been collected so far. When you create a brand and want to share the information about it, you really want to evoke a certain emotion in the people that hear about your brand. Understanding how to do this is a delicate and complex job, and we have the best people to deal with that.
At Finepoint Design, we will analyze your request and figure out what is the message that you want to convey with your brand and what is the response that you would like to evoke in people. Based on that, we will create a design that makes your audience think, learn or feel that exact message.
Our team understands that, for the marketing material to be effective, it needs to have a simple layout – only the most important information will be presented, and, in that information, the benefits of your brand will be highlighted, so that they catch the eye of the customer first.
With 20 years of experience, we avoid all of the common mistakes that inexperienced designers make when creating marketing material – such as having too much text, making the material overcomplicated by putting too much information on it, or not accentuating the benefits of your product.
Furthermore, there will be no blocks of text on your business card or brochure – nobody likes that. Instead, it will be an elegant piece of art that is pleasing to look at and that carries the most important message that you have and want to convey to your audience – no matter what that message is.