Our SEO Strategy
Step 1 - Strategy
Start by examining the data
We won’t be able to make informed decisions regarding your campaign without effective data to work with. We’ll conduct a complete review of your account to confirm that your data is accurate and ready for reporting.
Analyze your competitors
Examine your competition, industry, and market share in-depth. This information will be used to reverse engineer the optimal strategy for your company.
Website Review
Using several different pieces of software, Finepoint creates an SEO roadmap for finding, fixing, and correcting all of your website’s SEO issues.
All-encompassing SEO strategy
Finepoint creates and presents to you a complete SEO plan. Our growth experts will show you exactly what you need to do to climb to the top of the SERPs.
Step 2 - Content
Keyword Gap Analysis
We compare 5 of your competitor’s top-ranking keywords to reverse engineer and use for your content generation.
Ideation of content topics
We flush out the keywords found in the gap analysis into focused subjects for new page construction using the keywords obtained in the gap analysis.
Setup of your custom content calendar
A simple, well-organized calendar that keeps track of all of your content in one location.
Briefings on specific topics
Each topic is given a complete content outline that may be handed on to any writer with the necessary skills.
Step 3 - link building
Pages to be targeted
A data-driven technique to determining which pages to link to.
Audit of the link profile
A thorough examination of your website’s links to decide which link kinds should be targeted with outreach.
Link Prospecting
Creating a list of relevant, authoritative websites to approach for link placements.
Acquisition of links
On authoritative sites, live links are placed. All communications, tracking, and discussions will be handled by us.
