Did you know that, even if your B2B company operates worldwide, you can still take advantage of local SEO?
Considering that around 80% of local searches result in conversions, a carefully devised B2B marketing strategy that focuses on local SEO will help you boost search visibility, drive website traffic, increase conversion rates, and, ultimately, improve ROI.
So, let’s take a look at the five most important local SEO strategies your B2B company should prioritize if you want your marketing campaign to be a success.
Create business listings and local directories
One of the first things to do if you want to benefit from local SEO is to create and optimize your local business listings across multiple search engines and get your company listed in Google My Business, Bing Places for Business and other local business directories. Tapping into local searches and allowing potential clients to find you with ease is crucial for boosting your company’s visibility and converting visitors into clients.
When creating a local business page, make sure you include relevant, up-to-date information about your business, such as the company’s name, business category, a short description of products and/or services you provide, an accurate address and zip code, business hours, as well as your company’s website.
Be consistent with your NAP
Once you create listings and claim business profiles on local directories, you need to ensure that your NAP – name, address, and phone number – is the same across all of your local citations, including business listings, third-party websites, social platforms, as well as your B2B website.
Considering that 4 in 5 customers rely on search engines to find out details about a local business, such as store address, directions, working hours, and product availability, double-check the accuracy and consistency of all the information you provide online to help potential clients find exactly what they are looking for.
As smart devices have become an integral part of our everyday lives, no wonder B2B buyers use their phones when they search for information about a company whose product or service they wish to purchase. In fact, 50% of all B2B search queries are conducted on mobile devices and that figure is expected to grow in the following years.
Since Google considers local search results to be the most relevant ones for mobile users, every B2B company should prioritize mobile-first design and make sure their content is both optimized for local search and mobile-friendly. For example, introducing a “call now” button is very useful to all mobile users, since they can quickly dial your office. This is possible on the desktop version of the website as well, but only if you use a VoIP service provider that allows users to make calls on their computers.
Optimize your content and use location-specific keywords
Every SEO strategy relies heavily on creating quality, user-targeted content and local SEO is no exception. Creating location-specific content for your B2B website, which is optimized for keywords you wish to rank for, as well as publishing local news and important events from your community will help you catch the attention of local prospects and attract new, qualified leads to your website.
Moreover, to be able to fully take advantage of local SEO, create product and/or service pages that will include every local search term and keyword variation that works for your brand. Since creating naturally-optimized and niche content is not an easy task, you might want to contact a local digital marketing agency to help you out. So, let’s say that you run a Hong Kong-based B2B company; due to the location-specific content that needs to be created, it would make the most sense to hire an established SEO company from Hong Kong if you are aiming to achieve the best possible results.
Get customer feedback
Not only do customer reviews help you better understand your clients, improve customer service, boost credibility, stand out from the competition, and shape customer purchasing decisions, but they also help you increase your B2B search visibility. Positive reviews are one of the key ranking factors when it comes to local search, so make sure to claim all the relevant review pages.
Generate as many customer reviews as you can, but don’t forget to respond to both positive and negative comments. That will help you build relationships with customers and show that you are committed to providing excellent customer service, which will greatly improve your online reputation and boost your rankings.
No matter if your B2B company operates internationally, optimizing your website for local searches is crucial for a result-oriented B2B search engine marketing strategy.
If you are looking to implement a smart B2B marketing strategy that will help your business grow, get your business listed on local directories, keep your NAP consistent across different pages, make your website mobile-friendly, create location-specific content, and generate positive customer reviews.