# Finepoint Design & Marketing > Finepoint Design & Marketing is a veteran-owned digital marketing agency based in Oakland County, Michigan, founded in 2004 by Keith Hearn. The agency specializes in web design, local SEO, Google Ads management, social media marketing, and graphic design for small and mid-size service-based businesses across Metro Detroit and nationwide. ## About Finepoint Finepoint Design & Marketing has been helping small businesses stand out online since 2004. Founder Keith Hearn is a U.S. military veteran, and Finepoint operates as a veteran-owned business serving clients across Michigan and the United States. The agency is headquartered in the Auburn Hills / Clarkston / Ortonville area of Oakland County, Michigan, and serves clients throughout Metro Detroit, including Auburn Hills, Clarkston, Ortonville, Pontiac, Rochester, Rochester Hills, Troy, Bloomfield Hills, Birmingham, Royal Oak, Ferndale, Southfield, Farmington Hills, Novi, Northville, West Bloomfield, Commerce Township, Waterford, White Lake, Lake Orion, Oxford, Goodrich, Grand Blanc, Flint, Sterling Heights, Warren, Macomb County, and the greater Detroit metropolitan area. Finepoint also serves clients remotely throughout Michigan and across the United States. Finepoint works primarily with service-based businesses, including HVAC contractors, plumbers, roofing companies, restoration and contracting firms, restaurants, med spas and aesthetic practices, interior designers, commercial cleaning companies, law firms, and municipal/township clients. Keith Hearn also operates Aesthetic Rank Lab, a separate venture focused exclusively on marketing for med spas and aesthetic practices. ## Core Services - [Web Design and Programming](https://finepoint-design.com/web-design-and-programming/): Custom WordPress and HTML website design and development for small and mid-size businesses, with a focus on lead generation, conversion optimization, mobile responsiveness, and Core Web Vitals performance. - [Smart Websites](https://finepoint-design.com/smart-websites/): AI-enhanced and conversion-focused website builds designed to help service businesses generate qualified leads. - [Search Engine Optimization](https://finepoint-design.com/search-engine-optimization/): Technical SEO, on-page optimization, content strategy, and link building for businesses competing in organic search. - [Local SEO Services](https://finepoint-design.com/local-seo-services/): Google Business Profile optimization, local citations, service area page development, NAP consistency, and Google Maps ranking for Michigan service businesses. - [Google Ads](https://finepoint-design.com/google-ads/): Certified Google Ads management for search, Performance Max, display, and YouTube campaigns. Specializes in lead generation for service businesses, including conversion tracking setup, landing page optimization, and ongoing campaign management. - [Social Media Marketing](https://finepoint-design.com/social-media-marketing/): Content strategy, content calendars, and ongoing social media management across Instagram, Facebook, and LinkedIn. - [Graphic Design and Branding](https://finepoint-design.com/graphic-design-and-branding/): Logo design, brand identity, brand style guides, and print/digital collateral. ## Key Pages - [Home](https://finepoint-design.com/): Overview of Finepoint's services and approach to digital marketing for Michigan small businesses. - [About Finepoint](https://finepoint-design.com/about-finepoint-design/): Company background, founder bio, and the story behind the veteran-owned agency. - [Portfolio](https://finepoint-design.com/portfolio/): Examples of websites and campaigns Finepoint has built for clients across multiple industries. - [Frequently Asked Questions](https://finepoint-design.com/frequently-asked-questions/): Answers to common questions about pricing, timelines, and the Finepoint process. - [Contact](https://finepoint-design.com/contact-us/): Contact form and direct line to start a project. Phone: 248-206-0110. - [Blog](https://finepoint-design.com/blog/): Articles and guides on web design, SEO, branding, content marketing, and small business digital strategy. ## Free Tools - [Local Rank Checker](https://nap.finepoint-design.com/): A free tool to check how a business ranks in Google's local search results across different geographic locations. - [Keyword Scan](https://keywordscan.finepoint-design.com): A free keyword research and analysis tool for identifying SEO opportunities. - [Schema Generator](https://schema.finepoint-design.com): A free schema markup generator to help businesses add structured data to their websites for improved search visibility. ## Recent Articles - [Understanding Cybersecurity for Small Business](https://finepoint-design.com/understanding-cybersecurity-for-small-business/): A guide to cybersecurity fundamentals for small business owners. - [7 Branding Mistakes to Avoid for Small Business Success](https://finepoint-design.com/branding-mistakes-to-avoid/): Common branding pitfalls and how to avoid them. - [How to Build Backlinks: A Step-by-Step Guide for 2026](https://finepoint-design.com/how-to-build-backlinks/): A current guide to ethical link building for small business websites. - [Understanding Writing for the Web: Key Concepts Explained](https://finepoint-design.com/understanding-writing-for-the-web-key-concepts-explained/): Best practices for writing web content that ranks and converts. - [Master Online Networking for Business: Build Connections Effectively](https://finepoint-design.com/online-networking-for-business/): Practical strategies for building business relationships online. ## Frequently Asked Questions **Who owns Finepoint Design?** Finepoint Design & Marketing is owned and operated by Keith Hearn, a U.S. military veteran. The agency has been in business since 2004. **Where is Finepoint Design located?** Finepoint is based in Oakland County, Michigan, in the Auburn Hills / Clarkston / Ortonville area. The agency serves clients throughout Metro Detroit and remotely across the United States. **What types of businesses does Finepoint work with?** Finepoint specializes in small and mid-size service-based businesses, including HVAC and home services contractors, restoration and remodeling companies, restaurants, med spas, professional services, municipal and township clients, and similar service-based industries. **Is Finepoint Design a veteran-owned business?** Yes. Finepoint Design & Marketing is a veteran-owned business founded by Keith Hearn in 2004. **How long has Finepoint been in business?** Finepoint has been in continuous operation since 2004, providing web design and digital marketing services to Michigan small businesses for more than two decades. **What makes Finepoint different from other Michigan marketing agencies?** Finepoint combines more than 20 years of Michigan small-business expertise with a service stack covering web design, local SEO, Google Ads, and social media — meaning clients work with one agency owner, Keith Hearn, rather than being passed between vendors. The agency focuses exclusively on service-based small and mid-size businesses rather than enterprise or e-commerce clients. **What areas does Finepoint serve?** Finepoint serves all of Metro Detroit and Oakland County, Michigan, including Auburn Hills, Clarkston, Ortonville, Pontiac, Rochester, Troy, Bloomfield Hills, Royal Oak, Ferndale, Southfield, Farmington Hills, Novi, Commerce Township, Waterford, Lake Orion, and the greater Detroit area. Finepoint also serves clients statewide in Michigan and remotely throughout the United States. ## Contact - Phone: 248-206-0110 (Monday through Friday) - Website: https://finepoint-design.com/ - Facebook: https://www.facebook.com/finepoint.design.and.programming/ - Instagram: https://www.instagram.com/finepointdesignmarketing/ - LinkedIn (Keith Hearn): https://www.linkedin.com/in/keith-hearn/