Instagram is one of the world’s largest social media networks that constantly gains in popularity these days. With 800 million monthly active users, the social media network can become a powerful online marketing tool for any type of business.
Today, we’ll explain to you why it’s so important to use Instagram for marketing your business. In addition, we’ll provide you with Instagram marketing tips that work!
Why Instagram Needs to Be a Key Part of Your Business Marketing Strategy
Instagram marketing has many great benefits. That’s the reason why using Instagram has become a marketing necessity today. Below, we’ll outline the key benefits of using Instagram for business.
1) Instagram marketing is all about visual story telling.
It’s no surprise that people tend to hear someone’s stories. Instagram platform is the right place to tell your story. This popular social network will definitely generate high amounts of prospects to your business if you have a lot of amazing stories to tell.
2) Instagram will help you engage with your target audience.
Visual content is something that people like to interact with. So, if you share engaging images with Instagram users they will definitely come back to you again and again.
3) Instagram has a high conversion rate.
Instagram traffic has high conversions. That means that you will be able to turn your Instagram visitors into customers easily if you market your business in the right way.
4) Instagram helps businesses keep ahead of competition.
As it was mentioned above, Instagram is on rise and provides businesses with great marketing opportunities. However, not so many businesses use Instagram for marketing yet. The vast majority of businesses choose to market their products and services on Facebook, Twitter, Google + and other social media channels. And of course, you can benefit from this. You’ll be able to stay in front of your competition if you choose to use Instagram for marketing your business.
5) Instagram is a powerful brand development tool.
Actually, the social network has everything that you need to increase brand awareness. If you build a strong Instagram marketing strategy for your business, you will find it easy to reach a lot of people who are interested in your products and services. Plus, you’ll have an opportunity to engage with your prospects and existing customers on Instagram. As a result, they will remember your brand forever!
If you are really interested in taking a deeper dive into Instagram marketing, check out our post where we list out the Top 10 Social Media Influencers of 2018
Instagram Marketing Ideas, Secrets and Tips
It goes without saying that your business must be active on Instagram. If done right, Instagram marketing can help you attract a lot of potential clients to your business and increase your brand awareness significantly? The big question is – how to create an Instagram marketing strategy that works? Now, let’s get the answer!
Use the sponsored Ads to market your business on Instagram. Instagram offers cost-effective ads that can be used by businesses of different types. It’s worth noting that Instagram sponsored ads are a flexible advertising solution. It’s a great idea to use sponsored ads to promote existing posts on Instagram. When using this type of ads you can set the budget for advertising your business and control your spendings on Instagram. The social network makes it possible for you to create various types of ads including photo, video, stories, etc.
Take advantage of Instagram tools. It’s worth noting that Instagram has a lot of free tools which are designed to make it easy for you to analyze the efficiency of your social media marketing strategy. Use these great tools to analyze your impressions, engagement data, most active hours and other types of statistics (such as user’s age, gender, location) on Instagram fast and easy.
Hashtags will help you draw the targeted users to your Instagram posts. A lot of people choose to search for content on social media sites. You probably know that hashtags can used to optimize Facebook posts, tweets and other types of social media posts. The reality is a lot of social media networks come with such a great feature as hashtags. Instagram is not an exception. It makes a lot of sense for you to add hashtags to your Instagram images. By doing this, you’ll be able to optimize your social media posts for the necessary keywords. This will definitely help you attract more targeted users to your social media account on Instagram.
Instagram Stories offer an easy way to market business. There has been a lot of talk about the benefits of using Snapchat Stories for business. It’s important to know that Instagram has similar feature. Take advantage of Instagram Stories to create great stories in a slideshow format and share them with social media users. Your stories will be available on Instagram for 24 hours. However, you’ll be able to re-share them with Instagram users in the future.
Cooperate with your partners on Instagram. Cross-promotion is known for being one of the best ways to promote businesses on Instagram. You can tag other companies to promote their brands as well as products and services on Instagram. Most likely that they will choose to do the same for you. So, you’ll tag each other from time to time. Keep in mind that cross-promotion is an effective Instagram marketing strategy that works great and provides effective results.
Share both photos and videos on Instagram. A lot of people choose to share interesting videos on Instagram for a good reason. The statistics shows that videos attract more inbound links. It’s also important to note that videos are more engaging than photos. Videos also help diversify a marketing strategy. That means that videos will be a good addition to your photos on Instagram.
Thank you so much for reading this article. It’s clear that Instagram has a huge marketing potential. This blog post covers different aspects of Instagram marketing and provides everything you need to know about using Instagram for business. Follow our tips to market your business on Instagram in the best possible way. Good luck!