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HVAC Case Study

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Over the years, marketing and advertising have changed substantially. The internet has given entrepreneurs and businesses a chance to market their product/service to millions of users.

We help businesses grow and scale using a combination of online marketing channels. What I do best is help companies figure out what their marketing needs are fill that gap with a detailed game plan on how to generate a positive ROI on those marketing efforts.

HVAC Online Marketing Case Study

Goal #1. Improve traffic and organic visibility

Challenges

  • Create a search-friendly website
  • Maximize visibility
  • Improve user experience
  • Increase visitors website

Strategy

  • Perform keyword research to see what people in their area were searching for most relating to their services
  • Develop an integrated site-wide keyword strategy
  • Optimizing visibility in ‘Google My Business’
  • Uncovering user intent and organizing the site’s content
  • Improving on-page local optimization

Results

  • 87% Increased mobile traffic
  • 22% Increased website traffic

Takeaway

  • A local SEO strategy is effective for improving customer experience, obtaining a higher SERP position, and pushes you ahead of your competitors
  • Staying on top of ‘Google My Business’ listing is a continuous process but, one that will be worth your effort as it increases your search engine visibility
  • Choose small business SEO services for small organization to achieve your goal.
  • On-page SEO not only gives you a better visibility but also helps you run successful internet marketing campaigns

Goal #2. Generate calls and leads from the website

Challenges

  • Limited budget to work with
  • Target area had several local HVAC companies
  • To be found at the time when users want to hire them
  • Increase awareness of their service
  • Focus on the locations they serve

Strategy

  • Develop a detailed local ad campaign
  • Set up a mix of Click-To-Call ads as well as ads that link to a custom landing page
  • Generating high-quality calls and leads from highly optimized ads

Results

  • 183 call over a 3 month period
  • 291 landing page visits over a 3 month period
    (see results below)

Takeaway

  • Focusing on click to call ads was the fastest way to generate new business for this market
  • Having a landing page option for ads served to desktop users made people feel more conformable before calling due to the content we presented

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