How geofencing advertising can grow your local business
We all know that it’s incredibly important for businesses to reach the right type of customers and grow their client base consistently.
Actually, you can target two types of consumers.
As a business owner, you can either try to attract new clients to your company or you can promote your products or services among the existing customers.
What is great about geofencing Facebook ads is that this type of advertising gives you an opportunity to target the specific group of clients and get better results.
Geofencing advertising on Facebook makes it easy for businesses to target the right type of customers.
In other words, you’ll be able to show your ads only to people, who have an interest in your products or services.
This blog posts concentrates on the most significant benefits of geofencing Facebook ads.
First of all, we’ll tell you what geofencing Facebook advertising is all about and how this type of advertising technique works.
After that, we’ll explain to you why geofencing Facebook advertising needs to be a key part of your online marketing strategy.
Finally, you’ll be able to decide if geofencing Facebook ads are an effective solution for you or not.
What exactly is Geofencing Advertising when it comes to Facebook?
Facebook is a very popular social media platform that provides businesses with great marketing opportunities.
According to the statistics provided in 2018, over 2.23 billion people choose to visit Facebook every month.
This number is expected to grow significantly in the nearest future.
It’s pretty clear that Facebook provides online advertisers with a huge potential.
It’s important to note that Paid Ads are a great way to promote a business on Facebook.
If you choose an effective marketing strategy, Facebook can generate lots of prospects and new clients to your business.
Additionally, you will be able to advertise your business among the specific groups of people with paid Facebook ads.
With a geofencing Facebook advertising solution, you can add or exclude as many locations in your Pay-per-Click Ads campaign as you want.
As a result, your Facebook ads will be shown in the front of the right target audience.
All that you need to do in order to make this happen is to take advantage of a geofencing advertising Facebook option.
How Does Geofencing Advertising on Facebook Work?
The next question is – how does geofencing advertising on Facebook work? Let’s try to get the answer right now.
As we have already mentioned, the main idea of Facebook geofencing is to make it possible for businesses to target specific audiences. Initially, you pick a physical location.
Then, your job is to create virtual fence around the selected area. So, you will specify the area where your business needs to be advertised.
It’s worth noting that GPS tracking systems are widely used in geofencing advertising on Facebook these days.
That means that Facebook Ads will be shown only to people, who have entered the certain geographical areas.
Geofencing advertising on Facebook will be shown to potential clients on their mobile devices.
Finally, you’ll be able to get the best possible results.
In my opinion, geofencing advertising on Facebook is the perfect choice for people who have just started a new business.
I believe that there is really no better way to promote a local business on the market than geofencing advertising on Facebook and other platforms.
It also makes a lot of sense to use geofencing Facebook Ads to promote an established business.
With geofencing advertising on Facebook, you’ll be able to attract lots of new customers to your website and turn them into repeat customers.
With geofencing Facebook Ads, you will be able to increase the awareness of brand for your business significantly as well.
Below, we’ll provide you with more details on the top benefits of geofencing Facebook advertising.
Plus, we’ll explain to you how geofencing advertising on Facebook works.
Above all, we will give you tips to help you achieve success in geofencing advertising on Facebook.
Finally, you’ll be able to figure out how to get the most out of geofencing Facebook advertising efforts and promote your business in the best way.
Why to Use Geofencing Advertising on Facebook?
There are many reasons why different types of businesses prefer to use geofencing Facebook Ads.
Keep in mind that it’s possible to benefit from geofencing advertising on Facebook in many different ways.
The cool thing about this type of advertising technique is that it allows businesses to promote their products or services only in certain areas and reach the ideal target audience.
So, you’ll be able to focus on a particular highly targeted location. That makes geofencing advertising on Facebook the perfect option for local business.
Now, we would like to turn your focus on other significant advantages of geofencing Facebook Ads.
Read on to learn more how geofencing advertising can help you promote your products and services on Facebook, grow your client base and contribute to your business success.
– The most important benefit of geofencing advertising on Facebook is that this type of a marketing technique allows marketers to narrow down target audience.
If you take advantage of geofencing Facebook ads, then you’ll be able to promote your business within specific geographical areas. And of course, this will help you get the most out of your Facebook advertising efforts.
– It’s pretty easy to setup geofenced ads on Facebook. It’s worth noting that Facebook has an easy to use interface for paid ads. Initially, you have to set up a standard Facebook PPC ads campaign.
Then, you have to adjust PPC advertising campaign’s settings.
Go to Audiences section and define the target audience for your business. Location is one of the most important factors in the Audiences section.
All of this will allow you to define the specific geofence for your PPC ads campaign.
Finally, you’ll target your prospects on Facebook in the most effective way.
Clearly, geofencing advertising on Facebook is very simple. So, it will not take you too long to figure out how this type of marketing tool works.
– With geofencing advertising option on Facebook, you can specify the certain area on the map that you would like to target. First of all, you need to pick the location on the map.
Then, you have to select the radius for the location.
By doing so, you’ll be able to specify the area around the location.
So, you’ll be able to target your prospects in this area with your Facebook Ads.
Let’s say that you’ve specified the radius = 1 mile for your location. In this case, your business will be promoted within 1 mile around the location.
– Geofencing Facebook Ads make it possible for businesses to promote products and services within particular events.
Do you know that people, who have an interest in your products or services, tend to visit the certain events? If this is the case, you should aim to target people, who attend these types of events.
You’ll find it easy to target prospects within particular events via geofencing Facebook Ads.
All that you need to do is to target potential customers within the location where the events take place.
Your Facebook Ads will be shown only to people, who have attended the events.
There is no question that this will help you greatly improve your Facebook Pay-per-Click advertising campaign’s success.
– It also makes a lot of sense to target people, who visit the areas where your competitors are located. Bear in mind that you can use the power of geofencing Facebook advertising technique to target competitor’s locations.
It’s worth noting that geofencing advertising on Facebook works pretty well in this type of situation.
First of all, you need to pick the locations where your competitor stores are situated in your Facebook advertising campaign.
After that, you have to show your Facebook Ads to people, who enter these areas.
It’s pretty easy, isn’t it? Below, I would like to give you a few examples of how to use geofencing Facebook Ads for business promotion purposes.
Let’s assume that you have opened a restaurant recently and nobody knows it yet. If so, you can make use of geofencing advertising on Facebook.
You can find similar restaurants that operate in your area and then target their locations via Facebook Ads.
Create Facebook Ads campaign and provide good limited time offers for people, who visit competitor restaurants.
By doing so, you’ll be able to attract new visitors to your restaurant. After that, you should impress your guests with food, service and price.
If visitors really like your restaurant, then they will probably decide to come back to you again and again.
If this happens, you’ll be able to run your restaurant successfully and geofencing Facebook Ads will provide your business with high return on investment.
Let’s assume that you are a martial arts instructor, who has moved to a new city recently. If so, you may find it difficult to attract new prospects to your gym.
If you find yourself in this type of situation, I would recommend you to consider geofencing Facebook Ads.
Initially, I would advise you to find popular gyms that operate in your city. Then, you need to target people, who visit these gyms by location.
Show Facebook Ads to your prospects and invite them to your studio. From my own experience, I can say that geofencing advertising on Facebook works well for different types of businesses and provides high return on investment.
– Another big advantage is that geofencing advertising on Facebook allows business owners to use micro-targeting for promotion purposes.
With geofencing Facebook Ads, it’s possible to promote a business within a radius of 100 meters.
And of course, this helps business owners narrow down the target audience and achieve more effective results.
– When it comes to geofencing advertising on Facebook, a lot of things can be done automatically.
You need to set the budget for your Facebook Pay-per-Click advertising campaign and test your ads.
That means that you’ll be able to save a lot of time if you take advantage of geofenced ads to promote your business.
Tips for Maximizing the Efficiency of Geofencing Advertising on Facebook
I’ve spent many years on running geofencing Facebook Ads for different types of businesses. I really like to use geofencing advertising on Facebook to promote various businesses.
So, I have something to say to people who are interested in geofencing Facebook Ads.
Here are a few tips for making your geofencing advertising strategy on Facebook more effective:
1) Identify the target audience for your business.
It all begins with research. You need to do the detailed research and analyze your target audience carefully first. Try to figure out what type of consumers you would like to target with geofenced Ads.
You should aim to gather as much information about your customers as possible.
What places do your prospects prefer to visit?
What events do your prospects prefer to attend?
What do your prospects like to do?
It’s crucial for you to get answers to all of these questions before to get started with PPC ad campaign.
2) Do the competitor analysis.
You should also do the competitor research and gather the information about your competitors. Find the successful businesses in your area and identify their locations.
After that, you should target these locations and show your offer to prospects.
3) Measure the success of your ad campaign.
It’s incredibly important for business owners to measure the results of geofencing Facebook Ads on a regular basis. Track the success of your geofencing advertising on Facebook and make the conclusions.
Make changes to your Facebook geofencing advertising strategy if things don’t go as planned with your ads.
Sometimes, it’s necessary to target other locations. You can also try different types of ads in order to figure out which one works well for your business.
Sooner or later, you’ll be able to develop an effective geofencing strategy on Facebook that works well and provides your business with high return on investment.
If you would like to learn more how we can help you grow your business with our geofencing Facebook advertising services, contact us today.
At Finepoint Design, we are always looking forward to helping you with any of your geofencing Facebook advertising needs!
Looking for more tips on Facebook marketing?
How to Use Facebook Geo Targeting to Reach Your Ideal Customers