A quick Google search reveals that a lot of home remodeling companies are operating on the market these days. That’s the reason why the owners of home remodeling companies often find it difficult to market their businesses.
Clearly, making a difference as a home remodeling business and landing new customers is not always easy. So, it’s incredibly important for you to create a cost-effective marketing strategy for your business that will do great job for you and make it possible for your home remodeling company to stand out from the crowd.
What marketing strategies are working well for remodeling companies?
Below, you’ll be able to find the most creative marketing ideas as well as marketing tips for home remodeling contractors. Thus, you’ll find it easy to develop an effective marketing strategy for your own home remodeling company.
Put a Lot of Focus on Local Advertising
Obviously, it doesn’t make sense to market a home remodeling business internationally. On the other hand, it would be great for you to promote a home remodeling business in certain areas only. Keep in mind that local advertising delivers multiple significant benefits to home remodeling companies.
If done right, local advertising will allow you to attract new customers to your home remodeling business and increase your brand awareness dramatically. The next important question is – what is the best way to advertise a home remodeling company on the local market? Let’s try to come up with the answer right now!
A home remodeling company can be advertised on the local market in many ways:
- You can create a press release about your home remodeling business for local newspapers or for local magazines. When promoting a home remodeling company this way you should always provide readers with the most important information about your business, services, employees, etc. And of course, it would be nice for you to provide readers with the success stories which are related to your home remodeling business.
- You can also establish mutually beneficial partnership with other local businesses. It’s a good idea to build partnership with furnishing companies, roofing companies and other types of similar businesses. The reality is the strategic partnership of this type has many great benefits and it’s likely to contribute greatly to your home remodeling company’s success.
- Also, we would recommend you to advertise a home remodeling business on the local radio. Of course, it would be better for you to promote your home remodeling business on the topic specific local radio shows. There is no doubt that this will help you get the most out of local radio advertising.
- On the other hand, you can try to host your own remodeling talk show on the local radio. During the show you can provide prospects with home remodeling tips as well as useful information on various products and give the answers to the questions which are frequently asked by people who are interested in home remodeling services. This type of local advertising is likely to do great job for your home remodeling business.
Social Media Marketing Can Do Great Job for Home Remodeling Business
Social media is another great way to promote a home remodeling business locally. And of course, the owners of home remodeling business should aim to do everything they can to make the most of social media marketing. Below, we’ll explain to you how to market a home remodeling company on social media sites effectively step by step.
Step 1. First of all, you need to create impressive profiles (business pages) for your home remodeling company on all popular social media platforms such as Facebook, Twitter, Google+, Instagram and many others. Actually, the list of popular social media sites could go on and on.
Step 2. After that, your task is to keep social media users up-to-date with interesting information that’s related to your home remodeling business.
Step 3. Additionally, you can make use of paid social media ads to promote your home remodeling company on the local market and attract the target audience to your business. It’s worth noting that paid social media ads provide advertisers with plenty room for customization. That means that you can select age, sex, location, daily budget as well as other important parameters to identify the target audience for your social media marketing campaign. By doing so, you’ll be able to customize your paid social media advertisement campaign for any of your marketing needs and attract potential customers to your home remodeling business.
Take Advantage of Mobile Marketing
It’s no surprise that your existing clients can forget about your home remodeling company over time. So, it would be great for you to remind your customers and prospects about your home remodeling business periodically. It goes without saying that mobile marketing is a great choice for home remodeling companies.
What is incredible about this type of a marketing technique is that it allows the owners of home remodeling businesses to send a direct mobile message to their existing customers and prospects. This is something that needs to be done from time to time on a regular basis. If you make use of mobile marketing, then you’ll be able to turn your prospects into real customers or real clients into repeat ones.
Direct Mail Needs to be a Part of Your Marketing Strategy
The same can be said about email marketing. It’s recommended for you to create a killer email marketing copy that’s convincing and converts well. Plus, you need to build your email database for your home remodeling business and then grow your email list in the future. Afterwards, you have to send an email to all people who have an interest in your home remodeling services.
Use the Power of Content to Market Your Home Remodeling Business
Without a doubt, a blog would be a good addition to your home remodeling company’s website. Also, it’s very important for you to update your blog with fresh content regularly. And of course, your company’s blog has to contain the right type of content. Below, you’ll be able to find a few tips for creating content for a home remodeling company’s blog.
Tip #1: Clearly, you need to publish interesting blog content that adds value to readers. It makes a lot of sense for you to provide users with the answers to the most common questions about your home remodeling services. Keep in mind that “how-to” style articles would be the perfect option for your home remodeling company’s blog.
Tip #2: People, who have an interest in home remodeling services, often find it hard to come up with home remodeling ideas. And of course, it would be great for you to give a piece of advice to those property owners who are planning to have their homes renovated in the foreseeable future. As a result, they’ll have food for thought. If blog visitors really like your home remodeling ideas, then they may choose to use your services in the future.
Tip #3: People tend to trust real home remodeling experts who know their business very well and who are the best in what they do. That’s why it’s so important for you to position yourself as an industry expert when creating content for your home remodeling business. Visitors are likely to come back to your site to read more articles again and again if they find your blog content interesting. Sooner or later, your content may begin to do great job for your home remodeling business. As a result, some visitors of your home remodeling company’s website may become your real clients in the future.
Tip #4: Numerous experiments have shown that content with images perform better than content without images. That means that you should add images to each of your blog posts. It’s crucial for you to pick the right type of images for your content. Obviously, you should select images which are relevant to your blog content. On the other hand, you need to select images that will help you draw the attention of users to your blog content. High quality images will certainly contribute greatly to your content marketing company’s success.
Tip #5: It’s worth noting that content marketing goes hand in hand with social media marketing. As it was mentioned earlier, it’s very important to add a blog to a home remodeling company’s website and update it with fresh content on a regular basis. And of course, you need to share your blog posts with your social media users. It’s a good idea to integrate your home remodeling company’s website with social media.
It would be great for you to add social media buttons to each of your blog posts. Social media buttons will make it easy for your website’s visitors to share your content on popular social media platforms such as Facebook, Twitter, Google+, Instagram and many others. This will definitely help you get the most out of your content marketing strategy.
Tell Inspiring Stories to Your Target Audience
It’s widely known that story telling is an effective marketing technique that works pretty well for many different types of businesses. Bear in mind that a home remodeling business is no exception. That means that story-telling needs to be a key part of your home remodeling company’s marketing strategy. It’s pretty easy to benefit from story-telling!
It all begins with creating stories. All that you need to do is to create unique stories about your home remodeling business success and then share them with your target audience. Do you have a lot of happy customers who have left positive feedbacks about your home remodeling company on Yelp, Google Maps and other review sites? If so, you can ask these people to tell their success stories about your home remodeling business to others.
Share your success stories on YouTube. Create videos with success stories about your business and then share them on your home remodeling company’s YouTube channel.
Promote your success stories on popular social media platforms. After that, you can also share links to YouTube videos on your company’s social media profiles. By doing this, you’ll be able to attract additional traffic to your success stories from popular social media platforms.
Your success is inevitable! It’s important to point out that inspiring success stories about your home remodeling business will definitely have a profound positive impact on your clients and on your brand.
Create an Inspiring Portfolio for Your Home Remodeling Business
Actually, it’s hard to imagine marketing a home remodeling company without an effective portfolio. It’s fair to say that a portfolio has a huge impact on the success of marketing a home remodeling company.
Building a portfolio that’s stunning is something that you should be focused on when marketing a home remodeling business. The reality is customers traditionally pay a close attention to a portfolio prior to hiring a home remodeling company.
You need to know that an awesome portfolio is a great way to make a good first impression on a prospect. If your home remodeling company’s website has a great portfolio, then you’ll most likely find it easy to turn your potential clients into real ones.
It’s pretty clear that your company’s portfolio has to contain some of the best home remodeling works. It makes a lot of sense for you to add the so called “before and after” photos of your works to the company’s portfolio.
On the other hand, it can be great for you to create interesting visual presentations for your business and share them on your home remodeling company’s website. One way or another, you should aim to represent your home remodeling business in the best possible way.
As you can see, marketing a home remodeling company is no easy job that requires certain skills, knowledge as well as experience. We at Finepoint Design have years of experience in marketing home remodeling businesses. Our professionals are always ready to provide effective solutions for any of your marketing needs. Contact us today!