Today, I’ll provide you with a few tips on how to dramatically help you boost your site’s SEO.
It’s no surprise that different types of on-page and off-page SEO issues may negatively affect site’s rankings.
Putting too many keywords into texts on site’s pages, attracting the wrong type of backlinks, not optimizing titles and descriptions on web pages are SEO mistakes that so many site owners make again and again.
However, you’ll be able to improve your search engine rankings dramatically if you make small changes and fix all of SEO issues on your site.
You can definitely decide to try and take on these efforts yourself, just keep in mind that doing some things can negatively affect your ranking. Consider using a reputable SEO company to review your site and your goals, avoiding possible long-term issues.
- 1 Fixing On-page SEO Issues
- 1.1 It May Take Some Time for Backlinks to Start Working
- 1.2 Backlink Profile Over-Optimization Should be Avoided
- 1.3 Analyze Your Site’s Rankings Carefully on a Regular Basis
- 1.4 Advice: Replace Exact Match Keyword with Synonyms!
- 1.5 Advice: Focus on Attracting So Called Non-optimized Links
- 1.6 Doing site audit and fixing SEO issues on a website is obviously no easy task. You need to have special skills, experience and tools to improve your site’s SEO.
Fixing On-page SEO Issues
When the list of keywords is ready, you need to focus on on-site optimization. The main goal of on-page optimization is to make site’s pages relevant to the target keywords.
A web page is unlikely to rank high for the necessary keyword if you don’t put it in Title.
That means that it’s incredibly important for you to include the target keyword in web page’s Title tag. By doing so, you’ll tell search engines what your site’s web page is about.
People tend to optimize their site’s pages for exact match keywords.
As a result, they use exact match keyword on site’s texts too many times. Site owners believe that this type of strategy will allow them to achieve better SEO rankings. Apparently that’s not true!
Any good seo company will tell you that the reality is on-page optimization is not about using the optimal keyword density anymore!
Actually, on-page optimization is all about making your site’s pages relevant to the target keywords.
That’s why you shouldn’t aim to increase keyword density these days.
Obviously, texts on site’s web pages need to be diversified.
In other words, it makes a lot of sense for you to use the main keyword (exact match keyword) as well as synonyms on a website’s pages.
You can use similar keywords in web page’s URL, title tag, description tag, H1 headings and in texts on site’s web pages.
So, you’ll let Google and other search engines understand that a web page is relevant to the exact match keyword.
That’s exactly what you need to get better rankings.
One of the best places to start is by doing a Free SEO Audit, which you can get from Finepoint Design.
Another important thing that you need to be aware of is that it for Google and other search engines takes some time to start taking into account site’s backlinks.
Numerous researches have shown that backlinks usually begin to affect site’s rankings after 2 – 3 months.
So, it’s crucial for you to be patient with building links.
Obviously, it will take you some time to see improvements.
You need to know that over-optimized backlink profile will have a negative impact on your site’s rankings.
So, you should avoid building links with exact match anchors at no cost.
You should analyze your site’s backlink profile carefully and make sure that it doesn’t contain this type of incoming links.
Backlinks that look spammy should be removed from your site’s link profile.
This will help you avoid search engine penalties and their negative consequences.
Analyze Your Site’s Rankings Carefully on a Regular Basis
In fact, not tracking site’s ranking is a big problem. If you don’t track site’s rankings, you’ll not know what’s going on with your site.
Thus, you’ll not have an opportunity to measure SEO results.
First of all, you need to get an effective rank tracking tool for your website.
Also, you should use the tool to track site’s rankings and measure SEO results all the time.
Advice: Replace Exact Match Keyword with Synonyms!
It’s worth noting that optimizing web pages on synonyms can contribute greatly to your site’s SEO.
Let’s talk about the benefits of using synonyms instead of exact match keyword.
First and foremost, you’ll be able to diversify texts on your site’s web pages with synonyms.
So, this will help you avoid over-optimization and, therefore, search engine penalties.
It’s worth noting that Google can easily determine synonyms these days.
That means that the search engine will quickly realize that you use phrases which are similar to the main keyword.
As a result, Google will decide that your content is relevant to the main keyword.
On the other hand, synonyms give you an excellent opportunity to optimize your website for more keyword phrases.
Finally, your web pages may rank better for long tail keywords. Thus, your website traffic will increase dramatically.
Advice: Focus on Attracting So Called Non-optimized Links
Google continues to pay a close attention to site’s backlinks.
That’s why link building remains a key part of a SEO strategy that any good SEO company will help you create. However, the quality of incoming links matters.
You should definitely focus on attracting the right type of links to your website.
Obviously, it would be better for you to focus on natural link building methods.
The big question is – how to build links in a natural way?
Let’s try to get the answer to this question.
Do all of your backlinks have exact match anchors?
If so, Google may conclude that you buy links. If this happens, your site is likely to be penalized and its rankings will drop down.
Keep in mind that it may take you too much time to recover from Google Penguin penalty.
And of course, you should do everything possible to prevent these kinds of things from happening.
The reality is you must be very selective when it comes to building links for a website.
It’s important for you to build the right type of backlinks.
On the other hand, you should avoid attracting bad backlinks to your site.
You should definitely try to get backlinks from relevant sites and high authority sites.
Plus, you should obviously concentrate on attracting incoming links with natural anchors (such as brand name, site name, URL and so on).
You can also diversify your site’s link profile with social media links and no-follow links.
There is no doubt that so called non-optimized links will look natural and have a positive impact on your search engine rankings.
Doing site audit and fixing SEO issues on a website is obviously no easy task. You need to have special skills, experience and tools to improve your site’s SEO.
That’s why it would be better for you to trust these important tasks to a reputable SEO company.
Contact us today and our experts will provide cost-effective solutions for any of your SEO needs!