You’ve already worked hard to bring interested browsers to your site. Now, it’s time to convince those visitors to buy your product or sign up for your service.
Here are 10 creative copywriting tips that can make your conversion rate shine.
Under-Market and Over-Sell
As seemingly contradictory as this sounds, when it comes to increasing sales, don’t focus on being cool or trendy. Exposure is not important—making the sale is. Be direct. Trim your word length and calm the tone. Hype copywriting creates a brand, not a sale. Therefore, without being overly personable, indicate exactly what the product is without over-executing. Offer a detailed description with confidence (and if you can’t find someone who can) and move on.
Categorize Products by Market
Sometimes, there are too many options available online, and customers are simply looking for a common product. You can keep things simple and make your audience feel understood by providing descriptions of three market products. To do this, list out one budget item, one high-end item, and a middle option intended for the general public. Name the middle option the “most popular choice.” Next, edit the descriptor text to address each audience, making the categories distinct to avoid overlap between them. This can help readers make a quick decision and feel that your goods fulfill their needs.
Why You’re Different—in One Sentence
Once you’ve mastered a straightforward description of the product or service, include one point about what makes your product different from those of other brands. Go ahead and say it simply; for example, “Battery charge is 48 hours longer than average” or “The only environmentally-friendly widget” or “Pay in installments, not at once.” Just one unique feature along with a competitive price point is enough to show you’re the best.
Use Positive Action Words
Triumph! Accomplish! Achieve! Many sites incorporate action words to get the reader energized—and you can go a step further by selecting terms that are charged with optimism. Doing so, you’re communicating to the reader that their actions will be useful and fulfilling. When combined with concrete details about a product, you build momentum and the customer’s faith.
Arrange Text in Bullet Points
Create three to five high-powered bullets to express the sales pitch. Make them short and simple. These should not be full paragraphs. Rather, create each point so that it runs along a single line with a maximum of twelve words. Keep the text direct, maintain customers, and generates sales.
Tell a Customer’s Story—in Brief
We’ve all read too-good-to-be-true customer reviews, so be sure to trim the text so that consumer tales sound compelling, truthful, and accurate. Two solid reviews are a great start. Edit the voices to be different, yet energizing. Pick reviews that highlight concrete elements about your product which other brands can’t claim. Add a slight personal twist to keep the reader engaged. Finally, add catchy language and a great photo to accentuate the text.
Tweak an Instantaneous Call to Action
Your call to action wraps up your pitch, telling the audience what to do next. Make it captivating: Tweak your language to create a succinct and direct instruction. Tell the customer with enthusiasm what they are about to do next, and make sure it’s something they can act on immediately, in the present. For example, instead of writing “Visit our store now!”—which would happen in an imagined, hypothetical future—try “Shop 40% off at our online store!”
Provide Catchy and Clear Contact Data
Some websites place their telephone numbers in hard-to-find locations on their site, or provide numerous numbers for various store locales. Instead, make yours obvious: Offer one primary telephone number posted clearly, and make it noticeable. This gives the impression of availability and trustworthiness.
Simplify the Call to Sign Up
It can be tempting to try to obtain all the data you can about your customer for sales purposes. But remember to keep your goal in check: You want to make an immediate sale, not only a future one. You want to speed up the sales process and ask the fewest number of questions necessary. This might be as little as a name and email address. Don’t ask for a credit card number, even if you offer a free trial. You can also note that the info you collect will be kept private.
Use Mobile-Friendly Text
So many people browse, shop, and do business via mobile. Just as images need to fit properly on the mobile screen, your copywriting does too! Sync capstone text with the smartphone so as not to miss out on the casual-browsing crowd. Keep the text short: Forget about punchy lines for mobile syncing. Instead, include core, concrete details about what’s on offer.
After all the work you invested to bring clients to your site, you want to keep them on board! A solid conversion rate means you’ve accomplished the task of turning site visitors to customers. Apply these creative copywriting practices to make that happen. Dare to up your conversion rate and improve sales flow now!