Since 2004, Finepoint Design has been a company that has evolved from a part-time freelance web design company to a full-time digital marketing company. The company founder, Keith Hearn, started working as a printer in 1998, back when graphic design on computers and the internet were still in their infancy. So to say Keith has been around in the web world would be correct.

Seeing the writing on the wall of the potential of the internet, Keith went to work as a junior web developer for a local design agency. After gaining several years of experience and feeling like he had reached his fullest potential with that company, it was time to leave and see what else was out there.

Keith went on to work for companies like MotorCity Casino and Hotel, Iconix Inc., The Wright Museum, PGN Agency and even teach at Specs Howard School of Media Arts.

FinepointDesign 2004

Yes, this is really what Finepoint Design looked like in 2004.


Finepoint Design is a veteran owned business that has carried over the military mindset to the company. These values and mindsets include:

  • If you’re not early, you’re late | This goes for meetings and projects
  • Act like the rank you want, not the rank you have | We are not complacent in what we currently know, we always continue to learn and grow. This helps us as individuals while providing more value to our clients.
  • Take charge, don’t wait for people to tell you what to do | Being proactive for our clients pays off. We don’t wait for problems to happen, we make sure our clients are informed on the things we learn about and make sure they are as educated as possible in ways to achieve success.

Having a military mindset does not mean we are not creative or fun, it’s just how we approach business, our clients, and things that come up.


The other thing that makes us unique is that we appreciate the things nonprofits do and offer discounted services to them. A few of the local nonprofits we work with are the Livingston County Humane Society, the Charles H. Wright Museum or African American History and The Carr Center in Detroit.

The Finepoint Culture

Any great company needs to set a precedence for the culture of the company. This sets the stage for the employees that work for us and the clients we work with.

  1. Seek Excellence: Focus on helping each other and our clients achieve excellence.
  2. Think like a child. They tend to have the best ideas.
  3. Have fun while creating. It’s where the best ideas come from.
  4. Learn to do more with less.
  5. OVER promise and OVER deliver.
  6. Always continue to pursue growth through learning.
  7. Communicate or the message is lost.
  8. Hire the best and deliver AWESOME.
  9. Be mindful.
  10. Balance reason and intuition.

Without a doubt, deliver a product that people talk about and want more of.

To help small businesses increase their revenue through various digital marketing approaches.


Chances are you have run into designers, agencies, or marketing firms that push all sorts of processes and ideas that they themselves do not use. The things that Finepoint Design and Marketing offer our clients are the same methods we use ourselves.

Keep in mind that every business is different and your ideal customer may be found in different places than ours, but the way we employ things like SEO, social media and marketing within it, optimizing a website and looking for better search engine rankings, all of these things we perform the same way we perform for our clients.


Finepoint Design does not work with every client that contacts us, so let’s find out if we are a good fit for both of us.