You can learn a lot about your websites search engine performance if you analyze its SEO data carefully.
It’s worth noting that preparing for site’s search engine optimization requires thorough planning. That’s why SEO experts choose to do the research ahead of time. This type of SEO work allows them to study a website as well as business field, competitors, advertising techniques, etc.
Quick note: Be sure to scroll all the way to the bottom for your free SEO report.
This article covers the most important aspects of site’s SEO analysis. We’ll provide you with some insights into analyzing website’s performance. So, you’ll have an understanding of how to analyze site’s organic traffic, web pages, keywords and SERP visibility.
We’ll walk you through the process of site’s SEO analysis and also give you tips for improving your search engine optimization campaign.
How to Analyze Website’s Performance?
The help of Google Analytics is immeasurable in site’s SEO analysis process. However, it may take you a long time to analyze SEO reports provided by these tools. So, we have developed a dashboard to make it easy for you to analyze website’s SEO data.
- Select the option that allows you to see the report for the last 12 months
- Then go to the “TRAFFIC SOURCE” drop down menu and choose each NON Organic Search channel, one by one.
Now, it’s time for you to analyze all the factors that have an influence on site’s organic performance. Obviously, you need to pay a close attention to patterns, trends and other types of information from non-organic channels.
Paid search. You’ll be able to attract high amounts of targeted traffic to your website quickly if you take advantage of paid search engine marketing. It’s important to note that paid search advertising solutions provide long term results. Let’s assume that people have found your site in paid search. The next time they will probably use so called “branded keywords” to come back to your business. In other words, your clients or prospects will try to find your site directly.
NOTE: It’s a great idea to make use of NEW vs. RETURNING. With this great option you’ll find it easy to monitor visitor behavior on your website.
Social. According to the official statements of Google’s representatives, social links and social traffic don’t affect SEO ranking of website. On the other hand, social media promotion plays a very important role in an online marketing strategy. That’s why you should definitely perform social media analysis of your website. Social networks can drive high amounts of traffic to your site. It’s crucial for you to analyze the sources of social media traffic as well as volume of traffic. As a result, you’ll be able to make important changes to your social media promotion strategy.
Referral. Incoming links remain to be one of the most important search ranking factors these days. If you attract quality backlinks to your site, then you’ll be able to improve your search engine rankings significantly. Another big advantage is that relevant links generate the targeted traffic to a website.
Analyzing website’s referral traffic will definitely help you improve your link building strategy. What incoming links drive high amounts of targeted traffic to your site? What links have a positive impact on your search engine rankings? It’s crucial for you to get the answers to these important questions. Finally, you’ll be able to figure out what incoming links work great and this will help you focus on attracting the right type of backlinks to your site.
- How to Find the Best Performing Pages on a Website?
- Select the option that allows you to see the report for 1 year
- Go to DEFAULT CHANNEL GROUPING and choose Organic Search ONLY.
Finally, you’ll be provided with the best performing landing pages. The report contains pages that rank high in Google organic search and get high amounts of search traffic as well as pages with low bounce rate and high conversion rate.
NOTE: For eCommerce websites it’s possible to analyze either a conversion rate or a goal conversion rate.
First of all, you need to find the most popular pages on your website. Afterwards, you have to analyze conversions of pages and realize how traffic converts into customers and sales. Lastly, you’ll be able to figure out what type of website’s pages (home page, product pages or blog posts) provides the best results in terms of traffic and conversions.
Analyze how much traffic a web page gets throughout the year. Do you find that a web page is gaining or losing traffic? If so, you should definitely figure out why these kinds of things happen. Make sure that a web page contains exactly what site’s visitors are looking for. Your job is to find the problems on the site and solve them successfully.
Google Analytics provides you with an exciting opportunity to analyze the average time spent by visitors on site’s pages as well as bounce rate of each page. Login to Google Analytics tools and then go to Behavior -> Site Content -> Content Drilldown. As a result, you’ll get the Content Drilldown report for your website.
- Go to DEVICE CATEGORY and Select Mobile ONLY.
Now, let’s try to figure out whether your site’s mobile traffic is increasing or dropping. If you take advantage of this option, you’ll be able to get the report on site’s mobile organic traffic. The report will provide you with the statistics on the site’s desktop organic traffic and mobile organic traffic. With this report you’ll find it easy to identify mobile optimization problems on your site and analyze online behavior of site’s visitors.
What Helps Your Site Attract Organic Traffic?
Chart #1: Compare your site’s organic traffic year over year by month
With this report you’ll be able to see how much traffic your site has gained or lost comparing to the previous year. In addition, the report will provide you with site’s organic traffic growth predictions for the next year.
Chart #2: Organic traffic by month statistics
With this report you’ll find it easy to analyze how your site performed every month. So, you’ll be able to see how website’s traffic is affected by search engine algorithm updates and seasonality.
Chart #3: Organic traffic by day statistics
This report shows days of the week when your target audience is most active. And of course, you can use these data for your advertising campaign in the future.
Which Keywords Drive Traffic to Your Site?
Chart #1: Report on keyword visibility
SEMRush / Ahrefs provide a report with different types of information on your site’s keyword visibility. The report contains the following data: the number of keywords for which your website is well-optimized, rankings of keywords, how much search traffic each of keywords generates to a website, Google AdWords cost per click for each of keywords, etc. It’s a great idea to analyze these site’s SEO data on a regular basis. This information will help you add new search terms to your list of keywords. Plus, you’ll be able to improve your site’s rankings for the existing keywords.
Chart #2: Report on organic position distribution
This type of SEO report provides you with a whole picture on how your site’s web pages rank in search engines for all of keywords that you target. So, you’ll be able to see how many keywords get ranking positions 1 – 3, 4 – 10, 11 – 20, 21 – 30 and so on. These SEO data will allow you to track rankings distribution fast and easy.
Chart #3: Report on all keyword rankings
The report offers an easy way to analyze the positions of all the keywords for which your site’s pages are optimized. You’ll be able to analyze the keywords and their positions. Additionally, the report contains URL and the amount of search traffic (clicks, impressions and CTR) for each of search terms.
What Keywords Drive Targeted Traffic to Your Website?
Chart #1: Branded vs non branded search
Oftentimes, people use different types of “branded keywords” to find sites in search engines. Among the “branded keywords” that can drive traffic to your site are: business name, brand, website URL, etc. In most cases, these keywords are used by repeat customers. It’s incredibly important for you to analyze branded vs non branded search data.
The reality is branded search has become a powerful ranking factor for Google and other search engines. The more people use so called “branded keywords” to find your site in search engines – the better. Doing the analysis of branded vs non branded search will help you create the list of “branded keywords” for your SEO campaign.
Chart #2: Clicks from Google (last 90 days)
This SEO report contains the information on the number of clicks that your site has received from Google within the last 90 days. These data will make it clear for you how many new visitors and returning visitors come to your site.
Chart #3: Impressions from Google (last 90 days)
This SEO report contains the information on the number of impressions that your site has received from Google within the last 90 days. These data will make it clear for you how many times your site has appeared in Google search results.
Chart #4: Click Through Rate (CTR) from Google (last 90 days)
Click Through Rate (CTR) helps you understand how many people click on your website when they see its link in Google search results. It’s pretty easy to analyze your site’s overall performance with these data. And of course, you should do every single thing possible to increase your site’s Click Through Rate. Sometimes, it’s necessary to update titles and descriptions on site’s web pages and make them catchy. Creating additional pages can also help you increase site’s CTR significantly.
Different Types of Website Traffic
People use different types of desktop and mobile devices to find your website in search engines. Images as well as video can also attract high amounts of the targeted search traffic to your website. That means that your site’s traffic falls into 4 different categories – desktop, mobile, images and video. So, you need to analyze each type of website’s traffic carefully. It’s also important for you to track your search engine rankings on mobile and desktop devices.
Finally, you have to calculate your average site’s rankings. You also need to know what key phrases generate targeted traffic to your website in image search and video search. Analyzing different types of site’s traffic will definitely help you with optimizing your web pages for mobile search, video search and image search.
If you would like to get a FREE SEO report for your website, fill out this form and we will let you know what you’re doing right, wrong and how to fix it.
Final Thoughts
The main goal of a SEO analysis report is to get an understanding of what needs to be done to improve site’s rankings. Another important thing that you need to be aware of is that SEO reports provide website owners with important data that help them develop an effective SEO strategy that works.
It’s important for you to know that there are many things that can affect website’s traffic. And of course, you should take into consideration all of these things when doing the detailed SEO analysis of a website. Keep in mind that website traffic can increase or drop during the holiday season. Search engine algorithm updates can also have a direct impact on website’s traffic. When doing SEO analysis of a website you need to pay a close attention to image optimization. If done right, image optimization can generate high amounts of search traffic to your website. Do you find that a well-optimized image helps you attract hundreds of search traffic to your site? In this case, you should definitely optimize other images on your site for target keywords.
Thank you so much for reading this article. It goes without saying that SEO analysis report can greatly contribute to your site’s search engine optimization campaign. SEO analysis report’s data have to be used for developing your SEO strategy. Use the power of SEO analysis reports to get the most out of your search engine optimization efforts. Best of luck!
