Marketing ideas for dentists can be easier than you think.
Did you know that 51% of the consumers who searched for dentists, found them via search engines? Or that 18% of new clients relied on their friends and family for dentist referrals. Also 13% of consumers considered dentists found on ratings and reviews sites like Google Places and Facebook?*
No one ever said that marketing a dentistry business was easy. The reality is the dentistry industry is highly competitive today.
As you can see, a lot of dental companies are operating in every region these days.
That’s why some dental business owners may find it hard to come up with the best marketing ideas for their business.
It’s clear that you need to focus on the most effective marketing techniques that work great and provide high return on investment.
Today, we would like to provide dentists with great marketing ideas and tips to help their businesses stand out from the crowd and get more customers.
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1. Get a lot of Positive Reviews
It’s fair to say that the success of every dental business largely depends on its reviews.
That means that dental business owners should do everything they can to build a solid reputation on the market.
The only way to do this is to provide your customers with dental services of premium quality.
Happy customers will leave positive reviews about your business and recommend your dental professional to others.
Obviously, the more satisfied customers you have – the better!
There is the evidence that good customer reviews have a huge positive impact on your site ranking in a Google search.
If you get a lot of positive reviews about your dental business, your site’s conversion will also increase significantly.
In other words, you’ll find it easy to turn your site’s visitors into real clients.
And of course, you’ll be able to increase brand awareness for your dental business with positive reviews fast and easy.
So, it’s very important for you to make sure that your customers always have a happy smile on their faces.
2. Build Social Media Presence
There is no doubt that you need to market your dental business in social media effectively.
You should know that social media sites provide dentists with a huge marketing potential. Dental businesses can benefit from social media marketing in many ways.
It’s important to note that popular social media sites can drive high amounts of targeted traffic to your site and prospects to your business.
On the other hand, you can use social media sites as a channel for communicating with your existing customers.
The big question is – how to use social media for marketing a dental business?
First of all, you have to create profiles for your business on each of these social media sites.
Next, you have to focus on growing your social media following.
Plus, you have to update your social media profiles with fresh content on a regular basis.
Remember, each time you update your social media sites with fresh content – you’ll remind your prospects and existing clients about your dental business.
Also, it makes a lot of sense for you to use Pay-per-Click advertising services to promote your business on social media sites.
Without a doubt, paid ads will contribute greatly to your social media marketing success and brand development!
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3. Improve Your Local SEO
People tend to search for dental services locally. That’s the reason why you should focus on improving your local SEO.
Obviously, you should aim to optimize your dental site’s web pages for more local search queries.
Making sure your local citations are unified and accurate, you will need to run a NAP report (Name, Address, Phone number).
Finepoint Design offers a free Local Business Citation NAP Report.
This can be a time consuming process because there are over 1600 directories, although having the top 100 directories unified should help you for the most part in getting improved search engine results.
Related article: Top 8 SEO Tools of 2018
4. Develop an Effective Content Marketing Strategy
There are many reasons why you need to create an effective content marketing strategy for your dental business.
First and foremost, updating a site with unique content is good for site’s SEO.
On the other hand, you can use your site’s content to promote your business on social media.
And remember, an effective content marketing strategy will definitely have a profound positive impact on your brand.
Add a blog to your dental website and update it with unique consistently.
Your job is to provide original, interesting and well-structured content that brings value to readers.
Related article: 5 Tips for Improving Your Content Marketing Strategy
5. Email Marketing Needs to be a part of you Dental Marketing Strategy
It’s no surprise that email marketing still works very well for different types of businesses.
And of course, dental business is no exception. It’s crucial for dentists to build email lists for their businesses.
Plus, you’ll have to send emails to your customers from time to time.
By doing so, you’ll be able to remind your clients about your dental business.
With an effective email marketing campaign, you will find it easy to get more repeat clients.
Related article: What to Expect from Social Media Marketing for the Rest of 2018
6. Focus on Offline Advertising
It’s a great idea to use offline advertising techniques for a dental business.
Keep in mind that advertising boards, advertising flyers, brochures, business cards, T-shirt ads, printing advertising materials and other types of offline advertising can do great job for your dental business.
7. Provide Your Clients with Tempting Offers and Discounts
It’s widely known that people like discounts as well as special offers.
On the other hand, the information on discounts and offers quickly spreads on social media sites and forums.
So, you should definitely take advantage of this fact.
Dentists can also use this marketing technique for their businesses.
It’s worth noting that tempting offers as well as discounts can become a powerful marketing tool for a recently launched dental business and an existing dental business.
It makes a lot of sense for you to use tempting offers and discounts to attract new customers to your dental business.
Thank you so much for reading this article. Hopefully, we’ve helped you come up with the best marketing ideas for dentists.
Now, it’s time for you to create a marketing strategy that works and take your dentistry business to the next level. Our experts are always looking forward to providing cost-effective solutions for any of your dental marketing needs!